Print Advertising Committee

The Print Advertising Committee addresses issues of relevance to national advertisers who use the medium of magazines and newspapers. It represents member interests to publishers, print trade associations, relevant research companies and regulators.

The ANA Print Advertising Committee released a joint perspective with the 4A’s (American Association of Advertising Agencies) titled “Are Magazine Bleed Charges Legitimate?”.

• Issues with print audience measurement
• Making print advertising more effective/How to create better print ads
• New legal issues in circulation building practices (e.g., sweepstakes, etc.)
• The value of positioning (i.e., ad placement)
• Barter: the good, the bad, and the ugly
• New paid circulation and reporting standards for consumer magazines
• e-Readers and their effect on Print
  

Upcoming Meeting Schedule

Prior Meeting Notes