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  • PRINT FRIENDLY

    Print Advertising Committee

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    The Print Advertising Committee addresses issues of relevance to national advertisers who use the medium of magazines and newspapers. It represents member interests to publishers, print trade associations, relevant research companies and regulators.



    Discussion Topics
    • Issues with print audience measurement
    • Making print advertising more effective/How to create better print ads
    • New legal issues in circulation building practices (e.g., sweepstakes, etc.)
    • The value of positioning (i.e., ad placement)
    • Barter: the good, the bad, and the ugly
    • New paid circulation and reporting standards for consumer magazines


    Upcoming Meeting Schedule

    DateLocation
    Thursday, October 23, 2008
    Thursday, November 20, 2008



    Prior Meeting Notes