Production Management Committee

The Production Management Committee helps members optimize their investments in advertising production and keeps members up to date on new technologies and resources. While the committee's primary focus is on television production, other media are covered as well.

Click here for the ANA Production Management Committee White Paper titled, “The Digital TV Transition: Production Implications for Advertisers.”

• Trends in global production
• Managing talent payments – best practices and cost savings strategies
• Digital asset management
• Improving the client/agency/production company relationship
• SAG/AFTRA the new talent payment model
• Recommended guidelines/procedures to prevent print production fraud
• Ad-ID, the new digital identification standard for advertising assets
• New techniques/technologies (e.g., commercial production using 24P)
• Production decoupling
• Digital production - cost and technological implications
• Green production
• Best practices to achieving consistent high quality productions
  

Upcoming Meeting Schedule

Prior Meeting Notes