The Television Advertising Committee addresses issues of relevance to national advertisers who use the medium. It represents member interests to broadcasters, television trade associations, relevant research companies, and regulators.
This committee helps program the annual ANA TV & Everything Video Forum. The next ANA TV & Everything Video Forum will be held on February 11, 2010 at the Marriott Marquis in New York City.
The ANA Television Advertising Committee released a joint perspective with the AAAA (American Association of Advertising Agencies) titled "Are Network Integration Fees Legitimate?"
In November 2009, the ANA Television Advertising Committee released a statement strongly opposing Nielsen's recent decision to eliminate the Live Only data stream in 2010. The full statement can be found at www.ana.net/localratings
Prevalent Topics
- Television audience measurement
- The upfront
- Personal video recorders (e.g., TiVo)
- Interactive TV
- Integrating commercial content into programming
- Cross platform programs
- Family friendly programming
- Branded entertainment
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Tuesday, April 6, 2010 | New York, NY |
| Tuesday, June 15, 2010 | New York, NY (GSN) |
| Thursday, September 30, 2010 | New York, NY |
| Wednesday, November 17, 2010 | New York, NY |
Prior Meeting Notes
| Date | Location |
|---|---|
| Wednesday, November 18, 2009 | New York, NY |
| Tuesday, September 15, 2009 | New York, NY |
| Thursday, June 11, 2009 | New York, NY |
| Thursday, March 19, 2009 | New York, (Reed Smith) |