The Agency Relations Committee explores ways to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results. While the advertising agency is a crucial marketing partner, relations with other IMC agencies are also considered (e.g., sales promotion, direct marketing, digital, etc.).
ANA receives numerous inquiries from members on the topic of agency evaluations. As a result of this interest, a survey was fielded to take a deeper dive into the use and best practices of agency evaluations. Results are provided in the Evaluating Agency Performance white paper.
This committee helps program the annual ANA Agency/Client Forum, next planned for September 15, 2010 at 583 Park Avenue, New York, NY.
Discussion Topics
- Getting great creative
- Agency evaluations
- Agency compensation
- Incentivizing your agency
- Agency contracts
- Managing integrated marketing communications (IMC) programs
- ROI & ROO
- Managing multiple agencies
- How to be a great client
- Agency search
- Eliminating scope creep
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Wednesday, June 2, 2010 | New York, NY (Yahoo) |
| Thursday, December 2, 2010 | New York, NY |
Prior Meeting Notes
| Date | Location |
|---|---|
| Tuesday, March 9, 2010 | New York, NY |
| Wednesday, December 2, 2009 | New York, NY |
| Tuesday, June 9, 2009 | New York, NY |
| Wednesday, March 18, 2009 | New York, NY (Reed Smith) |