The Agency Relations Committee explores ways to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results. While the advertising agency is a crucial marketing partner, relations with other IMC agencies are also considered (e.g., sales promotion, direct marketing, interactive, etc.).
This committee helps program the annual ANA Agency/Client Forum, next planned for September, 2008.
Discussion Topics
- Getting great creative
- Agency evaluations
- Agency compensation
- Incentivizing your agency
- Agency contracts
- Managing integrated marketing communications (IMC) programs
- ROI
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Wednesday, June 11, 2008 | New York, NY |
| Wednesday, December 3, 2008 | New York, NY |
Prior Meeting Notes
| Date | Location |
|---|---|
| Wednesday, March 5, 2008 | New York, NY |
| Wednesday, December 5, 2007 | New York, NY |
| Thursday, September 27, 2007 | Chicago, IL |