Brand Management Committee

The Brand Management Committee explores all facets of cultivating, managing, and strengthening brand equity. This committee brings you different insights on creating and communicating a consistent brand vision, positioning, and message across all marketing vehicles. Understanding brand management doesn't stop there, this committee will also explore how to integrate brand identity with product development and sales management responsibilities.

This committee helps program the annual ANA Brand Innovation Forum, next planned for April 17, 2008. 

Discussion Topics:

• Assessing your brand architecture: How sub-brands and line extensions can fit within an overall brand vision
• Understanding the consumer perspective: Reconciling your brand history with your brand vision
• Working with your agency: From brand strategy through creative briefs to final execution
• Driving effective IMC (Integrated Marketing Communications)
• New product development
• Balancing longer-term brand-building goals with meeting short-term sales objectives
• Organizational approaches for marketing departments

Upcoming Meeting Schedule

Prior Meeting Notes