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    Business-to-Business Committee

    View Committee Roster

    The Business-to-Business Marketing Committee focuses on the unique challenges facing b-to-b marketers. These unique challenges are in areas including the product (e.g., long life-cycles), target audience (e.g., multiple targets), sales, marketing communications strategy, client/agency relationships, and measurement.

    This committee helps program the annual ANA Business-to-Business Forum, next planned for March, 2008.


    Discussion Topics

    • The unique challenges in the b-to-b segment (versus the consumer segment)
    • Customer acquisition
    • Maximizing the lifetime value of b-to-b customers
    • New communications tools, e.g., blogs
    • Effective b-to-b online media strategies
    • Keys to effective b-to-b creative
    • What’s working and what’s not in b-to-b online advertising
    • What’s wrong with most b-to-b advertising (and how to make it better)


    Upcoming Meeting Schedule

    DateLocation
    Thursday, July 24, 2008
    Thursday, November 13, 2008



    Prior Meeting Notes

    DateLocation
    Tuesday, April 29, 2008
    Wednesday, November 7, 2007