Business-to-Business Committee

The Business-to-Business Marketing Committee focuses on the unique challenges facing b-to-b marketers. These unique challenges are in areas including the product (e.g., long life-cycles), target audience (e.g., multiple targets), sales, marketing communications strategy, client/agency relationships, and measurement.

This committee helps program the annual ANA Business-to-Business Forum, next planned for March, 2008.

• The unique challenges in the b-to-b segment (versus the consumer segment)
• Customer acquisition
• Maximizing the lifetime value of b-to-b customers
• New communications tools, e.g., blogs
• Effective b-to-b online media strategies
• Keys to effective b-to-b creative
• What’s working and what’s not in b-to-b online advertising
• What’s wrong with most b-to-b advertising (and how to make it better)

Upcoming Meeting Schedule

Prior Meeting Notes