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    Sponsorship & Event Marketing Committee

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    The Sponsorship & Event Marketing Committee helps members build expertise in managing event marketing and sponsorship activities. This is now a $10 billion industry in North America and growth has outpaced both advertising and promotion.


    Discussion Topics
    • Measurement/ROI
    • Internal organization: how marketers are organized internally to manage events
    • Hospitality best practices
    • Maximizing marketing leverage
    • Cause-related marketing
    • Future trends in sponsorships


    Upcoming Meeting Schedule

    DateLocation
    Friday, May 16, 2008
    Tuesday, September 16, 2008
    Thursday, December 11, 2008



    Prior Meeting Notes

    DateLocation
    Tuesday, March 11, 2008
    Friday, September 21, 2007
    Thursday, June 21, 2007