The Sponsorship & Event Marketing Committee helps members build expertise in managing event marketing and sponsorship activities. This is now a $10 billion industry in North America and growth has outpaced both advertising and promotion.
Discussion Topics
- Measurement/ROI
- Best practices for connecting the right sponsorship or event with the right brand in order to bring that brand to life
- Sponsorship and event activation
- Virtual events
- Internal organization: how marketers are organized internally to manage events
- Hospitality best practices
- Maximizing marketing leverage
- Cause-related marketing
- Future trends in sponsorships
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Tuesday, June 8, 2010 | New York, NY |
| Tuesday, September 14, 2010 | Chicago, IL |
| Thursday, November 18, 2010 | New York, NY |
Prior Meeting Notes
| Date | Location |
|---|---|
| Wednesday, February 24, 2010 | New York, NY |
| Tuesday, October 27, 2009 | Flushing, NY |
| Thursday, June 25, 2009 | Chicago, IL |
| Wednesday, April 1, 2009 | New York, NY |

