Sponsorship & Event Marketing Committee

The Sponsorship & Event Marketing Committee helps members build expertise in managing event marketing and sponsorship activities. This is now a $10 billion industry in North America and growth has outpaced both advertising and promotion.

• Measurement/ROI
• Best practices for connecting the right sponsorship or event with the right brand in order to bring that brand to life
• Sponsorship and event activation
• Virtual events
• Internal organization: how marketers are organized internally to manage events
• Hospitality best practices
• Maximizing marketing leverage
• Cause-related marketing
• Future trends in sponsorships

Upcoming Meeting Schedule

Prior Meeting Notes