The Integrated Marketing Committee helps marketers plan, develop, execute, and evaluate their overall marketing communications strategy based on consumer insight. It will explore various approaches for developing the most effective IMC strategies and then tailor the tactics necessary to successfully implement them.
This committee helps program the annual ANA Integrated Marketing Forum, next planned for June 12, 2008.
Discussion Topics
- Integrated marketing program development basics
- Identifying the most effective IMC planning tools
- The best methods to develop an integrated communication strategy
- Estimating the value of customers and prospects
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Wednesday, November 12, 2008 | New York, NY |
Prior Meeting Notes
| Date | Location |
|---|---|
| Thursday, March 20, 2008 | New York, NY |
| Wednesday, October 3, 2007 | New York, NY |