Marketing Accountability & Effectiveness Committee

Marketing Accountability and Effectiveness Committee will focus on clarifying the links between marketing activities and business outcomes. Our committee's mission is to help marketers develop credible and practical measurement capabilities which generate better insight into marketing ROI, and in the process highlight the role of marketing as a driver of growth and profitability.

Discussion Topics :

• Advertiser/agency accountability dashboard
• Marketing metrics and financial outcomes
• Measuring and maximizing ROI
• The link between brand equity, brand loyalty, and ROI
• The use of technology to improve marketing department output
• Sales growth through extending a brand's domain