• Events
  • Marketing & Media Committees
  • Training and Careers
  • Marketing Insights Center
  • Advocacy
  • Join ANA
  • PRINT FRIENDLY

    Research Committee

    View Committee Roster

    The Research Committee covers advertising and marketing research and since early 2004 its focus has been on using research to innovate … to bring new processes, new products, and new ideas to ANA member companies.


    Discussion Topics
    • Measuring / managing marketing ROI
    • Online measurement: what's going on; what's coming; what marketers should be measuring
    • Internet research best practices
    • Ethnographic research
    • Innovation: how to generate ideas for your company
    • Copy testing
    • Personal video recorders: how devices like TiVo may ultimately shift control from the media and advertisers to end-users / consumers


    Upcoming Meeting Schedule

    DateLocation
    Tuesday, May 20, 2008
    Tuesday, October 28, 2008



    Prior Meeting Notes