Research Committee

The Research Committee covers advertising and marketing research and since early 2004 its focus has been on using research to innovate … to bring new processes, new products, and new ideas to ANA member companies.

• Measuring / managing marketing ROI
• Online measurement: what's going on; what's coming; what marketers should be measuring
• Internet research best practices
• Ethnographic research
• Innovation: how to generate ideas for your company
• Copy testing
• Personal video recorders: how devices like TiVo may ultimately shift control from the media and advertisers to end-users / consumers
  

Upcoming Meeting Schedule

Prior Meeting Notes