• Events
  • Marketing & Media Committees
  • Training and Careers
  • Marketing Insights Center
  • Advocacy
  • Join ANA
  • PRINT FRIENDLY

    Research Committee

    View Committee Roster

    The Research Committee covers advertising and marketing research.  Focusing on using research to innovate, in conjunction with the Advertising Research Foundation (ARF), this committee brings new processes, new products, and new insight-generating ideas to ANA member companies.


    Discussion Topics
    • Measuring / managing marketing ROI
    • Online measurement: what's going on; what's coming; what marketers should be measuring and what should they be looking out for?
    • Consumer engagement - buzz word or new metric
    • Internet monitoring technologies and best practices
    • NPS vs. LCV
    • Neuroscience and biometrics - the science of what we really think and feel
    • Internet research best practices
    • Ethnographic research
    • Innovation: how to generate ideas for your company
    • Copy testing

     



    Upcoming Meeting Schedule

    DateLocation
    Tuesday, May 4, 2010
    Tuesday, September 21, 2010
    Tuesday, November 30, 2010



    Prior Meeting Notes

    DateLocation
    Thursday, February 18, 2010
    Wednesday, October 21, 2009
    Wednesday, April 15, 2009