The Research Committee covers advertising and marketing research. Focusing on using research to innovate, in conjunction with the Advertising Research Foundation (ARF), this committee brings new processes, new products, and new insight-generating ideas to ANA member companies.
Discussion Topics
- Measuring / managing marketing ROI
- Online measurement: what's going on; what's coming; what marketers should be measuring and what should they be looking out for?
- Consumer engagement - buzz word or new metric
- Internet monitoring technologies and best practices
- NPS vs. LCV
- Neuroscience and biometrics - the science of what we really think and feel
- Internet research best practices
- Ethnographic research
- Innovation: how to generate ideas for your company
- Copy testing
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Tuesday, May 4, 2010 | New York, NY |
| Tuesday, September 21, 2010 | New York, NY |
| Tuesday, November 30, 2010 | New York, NY (AETN) |
Prior Meeting Notes
| Date | Location |
|---|---|
| Thursday, February 18, 2010 | New York, NY |
| Wednesday, October 21, 2009 | New York, NY |
| Wednesday, April 15, 2009 | New York, (Reed Smith) |