Multicultural Marketing & Diversity Committee

In 2009 the committee expanded its mission to include diversity.  A name change came along with the expansion, the committee will now be known as The ANA Multicultural Marketing & Diversity Committee. The committee sits at the intersection of multicultural marketing & diversity management.  The mission of the committee is to educate and inform members on key topics and issues relevant to today's multicultural marketers & diversity leaders. 

This committee helps program the ANA Multicultural Marketing & Diversity Conference; the 12^th annual ANA Multicultural Marketing & Diversity Conference is planned for November 7-9, 2010 at the Fontainebleau Miami Beach, FL.

To review the list of the 2009 ANA Multicultural Excellence Awards winners, click here.

Discussion Topics

• Measuring ROI of multicultural marketing programs
• Selling multicultural marketing internally
• Multicultural agency search
• Multicultural agency vs. general market agency pros and cons
• How to compensate multicultural agencies
• Multicultural Marketing - organizational structure
• Multicultural marketing social media best practices
• In language or out the acculturation debate continues
• Direct marketing to multicultural segments
• Using church marketing to target African Americans
• Effective multicultural marketing techniques on the Internet
• Mistakes and lessons learned in multicultural marketing
• Multicultural employee research groups
• Diversity drives innovation
• Linking diversity management with business results
  

Upcoming Meeting Schedule

Prior Meeting Notes