Multicultural Committee

The Multicultural Marketing Committee recognizes the dramatic growth of America’s ethnic markets. It educates and informs members on key issues to help maximize their multicultural marketing efforts.

This committee helps program the annual ANA Multicultural Marketing Conference, next planned for November, 16-18 2008.

Discussion Topics

• Measuring ROI of multicultural marketing programs
• Selling multicultural marketing internally
• How to compensate multicultural agencies
• Direct marketing to multicultural segments
• Using church marketing to target African Americans
• Effective multicultural marketing techniques on the Internet
• Mistakes and lessons learned in multicultural marketing
• Future trends in multicultural marketing
  

Upcoming Meeting Schedule

Prior Meeting Notes