Shopper Marketing Committee

The Retail/Shopper Marketing Committee is a newly formed ANA networking group focused on helping ANA members wrestle with the transformations changes happening at retail.  With 70 percent of purchase decisions being made in-store, the retail space as a marketing platform is being transformed at an unprecedented pace. Advertising dollars are being shifted away from mass media channels and at-retail advertising is opening new pathways for marketers to build a relationship with their shoppers. 

To support ANA members in this critical area and to give our members the opportunity for developing standards and sharing useful information, the ANA has formed the Retail/Shopper Marketing Committee. This Committee represents the nation’s top retail brands and focuses on helping marketers fully leverage the potential of shopper marketing strategies.  The purpose of the Committee is to become the primary forum for evaluating best practice applications and trends in shopper marketing as well as giving members the opportunity for sharing experiences and tactics to successfully implement and compete in this arena.

Discussion Topics :

• Is The Store now a compelling and ideal marketing canvas?
• Many have debated the definitions of Shopper Marketing – what is it really?
• Building shopper marketing capabilities requires a significant transformation to your marketing and sales organization – what are those changes and how can you make them happen?
• Retailers are becoming more sophisticated and demanding marketers – how will this change your strategic approach to retail marketing?
• How do you best align with retailer's marketing plans?
• What is the role of shopper marketing within your organization, how can you generate the best, most effective results?

Upcoming Meeting Schedule

Prior Meeting Notes