Senior Marketers Think Tank Committee

Mission
As leaders of our respective marketing organizations, Senior Marketers Think Tank members work together to provide a forward-looking view of marketing. This cross-industry group serves as a forum for practical discussion with stimulation from outside guests as well as internal members. We will link with sister committees as appropriate to gather and disseminate information of benefit to our members.

Criteria for Membership
The group has agreed that the criteria for membership in the Senior Marketers Think Tank is:

• Must be experienced leaders of marketing organizations
• Must limit membership to one person per company (although exceptions to this will be considered on a case-by-case basis)
• Must make a commitment to attend meetings on a regular basis

Discussion Topics

The role of marketing
The role of a senior marketing leader 
Marketing Accountability
Insight generation and identification
Digital marketing and social media
Aligning marketing activities with business goals
The impact of technology on marketing
Marketing organizational structures
Integrated marketing communications
Emerging issues of critical importance to marketers
Bringing innovation to your organization

Upcoming Meeting Schedule

Prior Meeting Notes