Mission
As leaders of our respective marketing organizations, Senior Marketers Think Tank members work together to provide a forward-looking view of marketing. This cross-industry group serves as a forum for practical discussion with stimulation from outside guests as well as internal members. We will link with sister committees as appropriate to gather and disseminate information of benefit to our members.
Criteria for Membership
The group has agreed that the criteria for membership in the Senior Marketers Think Tank is:
- Must be experienced leaders of marketing organizations
- Must limit membership to one person per company (although exceptions to this will be considered on a case-by-case basis)
- Must make a commitment to attend meetings on a regular basis
Discussion Topics
- The role of marketing
- The role of a senior marketing leader
- Marketing Accountability
- Insight generation and identification
- Digital marketing and social media
- Aligning marketing activities with business goals
- The impact of technology on marketing
- Marketing organizational structures
- Integrated marketing communications
- Emerging issues of critical importance to marketers
- Bringing innovation to your organization
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Tuesday, May 18, 2010 | New York, NY |
| Thursday, August 5, 2010 | New York, NY |
| Wednesday, December 8, 2010 | New York, NY |
Prior Meeting Notes
| Date | Location |
|---|---|
| Thursday, March 4, 2010 | New York, NY |
| Thursday, December 10, 2009 | New York, NY |
| Tuesday, August 11, 2009 | New York, NY |
| Tuesday, May 12, 2009 | New York, NY (Reed Smith) |
| Tuesday, March 17, 2009 | New York, NY (Nielsen) |

