Southern Marketers

Southern Marketers Committee covers a broad range of the most urgent issues facing marketers and to a large degree, offers the "best of" ANA's intellectual capital (versus being a more focused specialty committee).  Marketers are competing in a challenging new era. Empowered consumers have seized control. New communication options present a great opportunity, yet can be daunting in the choices available.  And technology impacts everything.  Further, marketers must find the right balance between today's short-term business environment and long-term brand building.

Discussion Topics :

• Measuring and maximizing marketing ROI
• Building brand equity
• Agency compensation
• Best practices for integrated marketing
• Effectively managing agency relationships (including agency compensation)
• Leveraging new media platforms – Webinars, email marketing, search, etc.
• Alignment between sales and marketing
• Branded entertainment
• Organizational approaches for marketing departments
• Online research quality
• Trends in broadcast production
• Marketing metrics and financial outcomes