Telephone Directory Committee

The Telephone Directory Committee addresses issues of relevance to national advertisers who use the medium. It represents member interests to publishers, yellow pages trade associations, and other key constituents.

The committee has released position papers on "The Need for Third-Party Telephone Directory Usage Research" and "The Need for Yellow Pages Third Party Circulation Auditing." (Click links to download PDFs.)

• Audience measurement needs
• ROI of yellow pages advertising
• Outdated Internet Yellow Pages (IYP) listing data
• Directory extensions
• Circulation auditing
• Quantitative/qualitative factors needed, when deciding what directories and what size ads will give the biggest investment return
  

Upcoming Meeting Schedule

Prior Meeting Notes