The Agency Relations, West Coast Chapter Committee is the "sister" committee of the Agency Relations Committee. It explores ways to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results. While the advertising agency is a crucial marketing partner, relations with other IMC agencies would also be considered (e.g., sales promotion, direct marketing, interactive, etc.).
Discussion Topics
- Getting great creative
- Agency evaluations
- Agency compensation
- Incentivizing your agency
- Agency contracts
- Managing integrated marketing communications (IMC) programs
- ROI
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Wednesday, July 16, 2008 | Santa Clara, CA |
| Tuesday, December 9, 2008 | Irvine, CA |
Prior Meeting Notes
| Date | Location |
|---|---|
| Wednesday, March 26, 2008 | Thousand Oaks, CA |
| Tuesday, December 11, 2007 | Irvine, CA |
| Thursday, September 6, 2007 | Foster City, CA |