The Media Committee, West Coast Chapter addresses issues of relevance to national advertisers who use broadcast, print and digital media.
Discussion Topics
- Issues with television and print audience measurement
- The upfront
- Addressable and Interactive television
- Brand integration
- Barter: the good, the bad, and the ugly
- Social Media
- Mobile Marketing
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Friday, April 16, 2010 | Redwood City, CA |
| Thursday, July 29, 2010 | Glendale, CA |
| Thursday, November 4, 2010 | Location TBD, |
Prior Meeting Notes
| Date | Location |
|---|---|
| Tuesday, January 26, 2010 | Northridge, CA |
| Wednesday, October 7, 2009 | San Francisco, CA |
| Thursday, August 6, 2009 | Glendale, CA |
| Thursday, April 23, 2009 | San Francisco, CA |