RSVP/Register
This event has ended.
Date & Time
Starts: Wednesday, March 3, 2010 at 9:00am
Ends: Wednesday, March 3, 2010 at 2:15pm
Location
Hilton San Francisco
333 O'Farrell Street @ Union Square
(site of the 4A's Transformation 2010 Conference)
San Francisco, CA 94102
Agenda
*THERE WILL BE NO PHONE AND WEBINAR PARTICIPATION AVAILABLE FOR THIS COMMITEE MEETING
ANA AGENCY RELATIONS COMMITTEE,
WEST COAST CHAPTER
Wednesday, March 3, 2010
@ Hilton San Francisco
Room: Franciscian C
333 O'Farrell Street @ Union Square
(site of the 4A's Transformation 2010 conference)
San Francisco, CA 94102
9am - 2:30pm
RSVP at
http://www.ana.net/committees/commmtg/AGWC-MAR10
I. NETWORKING BREAKFAST & CHECK-IN (9-9:30am)
Please arrive on time for breakfast and networking with your peers from other ANA member companies. Plus, you'll receive credentials to allow you to attend the agency compensation session (9:45-10:30am) at the 4A's conference.
II. TRANSFORMING AGENCY COMPENSATION (9:45-10:30am)
Silos are a thing of the past. Learn about new compensation and messaging integration models from the world's biggest advertiser and some of its agency partners. The 4A's is graciously allowing ANA committee meeting attendees to join this session at their conference (in the Continental Ballroom).
Speakers:
Rich DelCore, Financial Director, Global Market - Procter & Gamble
David Corr, Executive Vice President and Executive Creative Director - Publicis New York
Michele Gilbert-Rotman, Managing Director - Leo Burnett Paris
Angela Pasqualucci, Executive Vice President, Global Equity Director and P&G Oral Care BAL - Publicis New York
III. VIEWS OF A WALL STREET ANALYST (11am-12 noon)
Peter Stabler is an analyst covering the advertising and media sectors for Credit Suisse and will provide his POV on the industry, including:
• State of the advertising business overall
• Impact of digital
• Specific performance of Interpublic and Omnicom
• 2010 television upfront
Speaker:
Peter Stabler, Equity Research, Advertising/Media - Credit Suisse
IV. THE AGENCY SEARCH PROCESS (after lunch)
The advertising agency community has become increasingly frustrated with client "bad behavior" in the agency search and selection process. Examples of such behavior include unreasonable RFP requests and demands for ownership of ideas and work from presenting agencies. The 4A's New Business Committee welcomes the opportunity to have a dialog on these issues with ANA committee members.
Speakers:
Tom Finneran, Executive Vice President, Agency Management Services - 4A's
Laurie Coots, Chief Marketing Officer - TBWA
Jason DeLand, Partner - Anomaly
Dave Lubeck, SVP, Director, Client Services - Bernstein Rein
V. ANA RECESSION SURVEY
In January, ANA polled its members to determine how marketing and advertising budgets are being impacted by the economy. This was the fourth such survey conducted over the past two years and those surveys have provided broad insight on client response to the economy as well as the specific areas where spending reductions have been made. Are we "out of the woods" yet? We'll review the latest results.
Facilitator: Bill Duggan, Group EVP - ANA
VI. OTHER BUSINESS
• 1. Benchmarking - Is there an issue or challenge that you want to "put on the table" for feedback from your peers?
• 2. Topics for future meetings