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Date & Time
Starts: Wednesday, April 14, 2010 at 9:30am
Ends: Wednesday, April 14, 2010 at 2:30pm
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Location
Univision Communications
605 Third Avenue
11th Floor
New York, NY 10158
Agenda
ANA BRAND MANAGEMENT
COMMITTEE
Wednesday, April 14, 2010
@ Univision Communications
605 Third Avenue, 11th Floor
New York, NY 10158
9:30am-2:30pm
AGENDA
I. UNILEVER BRAND BUILDING CASE STUDY (9:45-10:45am)
Tatiana Hansell, Sr. Brand Manager, Multicultural Marketing - Unilever North America and Graciela Eleta, Senior VP Brand Solutions, Univision Communications will share a case study on how Unilever leverages multicultural insights into building billion-dollar brands.
Speakers:
Tatiana Hansell, Sr. Brand Manager, Multicultural Marketing - Unilever North America
Graciela Eleta, Senior VP Brand Solutions, Univision Communications
II. T-MOBILE: HOW TO IMPROVE THE MARKETING INTEGRATION PROCESS (11:00-12:00pm)
The process for developing successful integrated marketing plans can be challenging at times as there are many internal and external partners to manage. Lisetta Sobaski, Sr. Manager – Integration at T-Mobile will share their definition of integration, their organizational structure, integration process and best practices. In this session, we will also have a committee member roundtable discussion on the best ways to integrate marketing plans.
Speaker:
Lisetta Sobaski, Senior Manager, Integration – T-Mobile USA, Inc.
III. NATIONAL FOOTBALL LEAGUE (NFL): BEST PRACTICES ON CREATING INTEGRATED CAMPAIGNS (1:00-2:00pm)
Understand how the NFL implements solid integrated campaigns through successful management of internal and external partners. Jaime Weston, Director, Brand Management and Integration - National Football League will also discuss how the NFL develops a strong emotional brand connection with their consumers.
Speaker:
Jaime Weston, Director, Brand Management and Integration- National Football League
IV. OTHER ISSUES (2:00-2:30pm)
We will provide an update on the 2010 Brand Conference, solicit ideas for future meetings and open the floor for any other areas of discussion.