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Date & Time
Starts: Wednesday, May 14, 2008 at 9:30pm
Ends: Wednesday, May 14, 2008 at 2:30pm
Location
ANA Headquarters
708 Third Avenue (btw 44th and 45th Street)
33rd Floor
New York, NY 10017
Agenda
AGENDA
I. ACCOUNTABILITY IN THE AGE OF CONSUMER-DRIVEN MEDIA
The socialization of media-from online communities to e-tailing-is challenging our ability to measure the impact of marketing investments on the bottom line. The presentation will focus on current trends in social media and what they mean for business today and R/GA's growing advanced analytics and Web-measurement practices. Attendees will also receive an overview of RGA's proprietary data visualization and optimization tool.
Speaker: Luane Kohnke, Managing Director of Data Intelligence, RGA
II. INITIATING A MARKETING ACCOUNTABILITY PROGRAM: HOW YOU CAN BECOME YOUR COMPANY'S CHIEF EVANGELIST
Getting an accountability program started and keeping it going are two very big and daunting challenges. While we all know that the keys to success are a cross-functional team, senior executive buy-in, and an appropriate budget, many organizations struggle to get a program started and just don't know where to start. Doug Brooks, vice president at MMA will share tactical learnings from working with many of the world's largest brands.
During this session, attendees will learn:
a. Keys to successful kick off.
b. Who to get involved and when.
c. How to set and manage expectations on what business questions will be answered and with what level of precision.
d. The typical challenges and barriers companies face (data, organization, process, etc).
e. The appropriate messaging across the organization throughout the process
Throughout this discussion, Doug will share case studies and lessons learned from various industries.
Speaker: Doug Brooks, Vice President - MMA
III. MEMBER OPEN DISCUSSION
ANA open discussions are a great way to share your experiences while learning from your peers from other companies. We'll discuss ...
a. Marketing Accountability, Best Practices
b. NPS --Who's Using it and is it Helping
c. Review the Marketing Accountability Conference Agenda