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Date & Time
Starts: Tuesday, March 2, 2010 at 9:30am
Ends: Wednesday, March 3, 2010 at 2:30pm
Location
Zune LA
8275 Beverly Blvd (@ Sweetzer)
Los Angeles, CA 90048
Agenda
Day #1 March 2
Time: 9:30 - 2:30 (Networking Breakfast 9-9:30 am - Introductions and Review of Agenda 9:30-9:45 am)
Location: As stated above Zune LA, 8275 Beverly Blvd (@ Sweetzer)
I. Microsoft's Digital Production Guidelines - Improve Quality For Less Money (9:45 - 10:45 PST)
Microsoft Corp will share their approach to driving production efficiencies and improved quality with a particular emphasis on digital. We will give you an overview of the Microsoft Production Playbook, a reference document used across the company by Marcom leads and Microsoft agencies to ensure complete alignment on standard processes, guidelines, policies and best practices. Overall, we'll highlight the challenges the company has faced in rethinking its overall approach to production management and how it helped drive significant efficiencies.
Speakers:
Marybeth Turk, Manager, Global Agency Management - Microsoft Corporation
Bruno Gralpois, Director, Global Agency Management - Microsoft Corporation
Jillian Gibbs, Founder and CEO - APR
II. Commercial Production Incentives (11:00 - 12:00 PST)
In an effort to stimulate local economies in the past several years, many U.S. states have passed legislation designed to lure television and film productions to their states. This legislation has taken the form of rebates or tax credits offered to producers which ranges from 5% to as much as 42% of the "qualified" expenditures in that state. The programs have been successful in building local resources in terms of stages, equipment and crews. Several, but not all, of these states extend the incentives to producers of commercials. The process to qualify for these incentives can be arduous, especially for commercials, and differs from state to state - which explains why so few advertisers have yet to take advantage of these financial benefits. But the benefits are compelling and the process can be managed. The Ease Incentives Office, experts in managing this process for film and television clients, also works with commercial productions and will explain both the process and benefits to advertisers.
Speaker: Jeff Begun, President - The Incentive Office
III. Lunch (12:15 - 1:30 PST)
4As 2008 TV Production Cost Survey
It is a year later but no further along what does the industry need.
IV. A New Production Business Model Explored - What your agencies won't likely be sharing with you.
Having direct relationships between advertisers and production companies has traditionally been verboten... and for a lot of good reasons. The traditional model now no longer exists as we know it. Social Media, Mobile, TV, Cable, Point of Purchase, Second Life, etc...What's a Marketer to do?
This session will feature a panel comprised of three top production companies including one digital. We will discuss the efficiencies of simultaneously producing across media silos, access to new creative talent, streamlining process, new budgeting techniques that might more mimic a film model than a commercial model, accountability from one entity, and access to the best talent for the project. We will also explore when an agency should be involved and when "An Uber Producer" based in the production world could be an alternative for you.
Moderators:
Shelley Landgraf, President and Founder - The Landgraf Group
Barry Rosen, President and Founder - Direct Focus
Panelists:
Tom Dunlap - RSA Films
Jerry Solomon - EPOCH films
Jason Harris - Mekanism.
Day #2 March 3
Time: 9:30 - 12:00 (breakfast will be served)
Location: RealD, 100 North Crescent Drive, Suite 120 Beverly Hills, CA 90210
I. RealD 3D Revolutionizing Visual Media - 3D Advertising In Cinema And Home
RealD 3D pioneered a paradigm shift in the cinema industry that will soon enter the home. With RealD 3D-enabled TVs being introduced in 2010 from most major consumer electronics brands, 3D content distribution from DIRECTV and cable providers, as well as 3D content from every major studio, ESPN, and Discovery, 3D advertising will inevitably follow. RealD will show the latest 3D entertainment content, commercials and broadcast events and give an overview of 3D production techniques including 2D to 3D conversion and native 3D content creation for cinema and TV advertising.
Speakers:
Josh Greer, President & co-founder - RealD
Joe Peixoto, President, Worldwide Cinema - RealD
Steve Shannon, EVP - RealD Home