The mission of ANA "Marketing & Media" Committees is simple: to advance the marketing knowledge of ANA members and provide access to peer-to-peer networking.
ANA committees offer members the forum for sharing best practices, the opportunity for peer-to-peer networking / benchmarking, and the ability to learn about new industry developments through the exchange of ideas with guest speakers and fellow committee members.
Approximately 1,000 individuals (from ANA member companies only) participate across nearly 20 marketing and media committees. Participation on ANA committees is a benefit of ANA membership - there are no costs to join committees or attend meetings.
Each ANA committee typically meets three to four times a year, usually for five hours at a time. Depending upon the committee, meetings have between 10-25 participants. Committee meetings combine roundtable discussions of member case histories, benchmarking and best practices with presentations from industry experts, agencies, the media, academia and consulting firms. It is easy to join an ANA Committee. View the full Committee Meeting Schedule.
View the results of the recent ANA Recession Survey - 2nd Edition, that surveyed ANA Committee Members about the impact of the recession on their marketing and advertising budgets.