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Date & Time
Starts: Thursday, January 29, 2009 at 12:45pm PST
Ends: Thursday, January 29, 2009 at 1:45pm PST
To Attend Via Phone and Webinar
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Description
There has been a tremendous amount of recent interest from ANA members on the topic of agency evaluations. According to ANA proprietary research, 80% of respondents conduct agency evaluations on a regular basis to assess agency relationships and identify potential problems. Richard Benyon, CEO of Decideware, will discuss 10 practical tips on extracting the most value from your agency evaluation program. Working with leading ANA members and using the latest best-practice research, this interactive discussion will cover the following areas of interest:
1. Actionable - Starting evaluations with the end in mind.
2. Relevant - Correctly structuring your scorecard.
3. Clear - A sound communication strategy.
4. Consistent - Is the glass half-full or half-empty?
5. Deep - Involving your stakeholders.
6. Collaborative - Finding blind-spots with agency self-assessments.
7. Accountable - Ideas for 360 evaluations.
8. Trusted - Lifting response rates and timeliness.
9. Insightful - Providing reports that tell the story.
10. Strategic - Comparison & trending your entire portfolio
Speaker: Richard Benyon, CEO • Decideware