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2015 ANA Advertising Financial Management Conference presented by Active International

The annual ANA Advertising Financial Management Conference is the only event of its kind. It brings together top marketing finance and procurement professionals from the client side with agency CFOs and other key industry stakeholders interested in efficiencies, cost savings, return on investment, and delivering greater value to organizations. The conference is registered as a sponsor of continuing education with both the Institute for Supply Management and the National Association of State Boards of Accountancy. Post-conference perspectives from attendees at last year’s attendees included the following:

  • “Great content, captivating speakers, and valuable connections. All in all one of the best conferences I have attended.”
  •  “Overall, the conference touches on topics that are important and relevant in today's marketplace. The ANA always does a great job bringing everyone together on topics that matter.”
  •  “Outstanding quality from start to finish!”

Conference Co-Chairs:

Sean Dowd
Senior Manager,
Marketing Strategic Sourcing
Intel Corporation

Kate Short
North America Marketing Procurement Group Manager

Nestlé USA

Tweet and follow along with the conversation at the conference by using the hashtag #ANAAFM.

Download the ANA Event Guide at e.ana.net.

When
Begins:Sunday, April 26, 2015 at 4:00pm
Ends:Wednesday, April 29, 2015 at 12:00pm
Where

Arizona Biltmore
2400 E Missouri Avenue
Phoenix, AZ 85016

The ANA has negotiated a special room rate of $245/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Friday, April 3, 2015, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 03/06/2015

    ANA Member BAA Member BMA Member Non-Member
Registration
  Conference Registration $1,295.00 $1,295.00 $1,295.00 $1,495.00

Agenda

BALANCING AGENCY RELATIONS AND PROCUREMENT
Eve Reiter’s career includes the unique mix of a stint as vice president agency relations and now vice president global supply management.  In her current role, Eve leads global procurement categories including marketing, print, consulting, financial services, facilities, HR, and customer service. Responsibilities include category strategy and delivery, supplier sourcing and contract negotiations, procurement process re-engineering, and senior level stakeholder engagement.  She has been the chair of the ANA Agency Relations Committee for five years and has previously spoken at the ANA Advertising Financial Management Conference in 2004 and 2008.  In a world where agency relations and procurement often collide, Eve’s perspective is unique and she will share best practices and insights taken from her journey from agency relations to procurement.

Eve Reiter
Vice President, Global Supply Management
American Express
___________________________________________

THE INCREASING INFLUENCE AND VALUE OF THE IN-HOUSE AGENCY
According to a 2013 ANA Survey, 58 percent of marketers have an in-house agency of some type.  In-house agencies have historically provided the benefits of cost savings, faster turnaround time and an intimate, working knowledge of the brands they serve.  Over the last few years, State Farm’s Creative Services department has undergone significant change designed to generate qualitative and quantitative value to the nation’s largest insurer of cars and homes.  Mark Gibson and Greg Sutter oversee a staff of nearly 200 dedicated creative professionals who serve the unique, diverse and ever-growing creative needs, platforms and challenges.  Additionally, Mark brings his perspective as the Chairman of the In-House Agency Forum. This session will focus on some of the most valuable lessons learned so far, and how to articulate value, drive cost-avoidance and efficiencies, empower creativity, and build brands.

Mark Gibson
Assistant Vice President, Marketing
State Farm

Greg Sutter
Advertising Manager
State Farm
___________________________________________

IRWIN GOTLIEB’S PERSPECTIVE ON TOP MEDIA ISSUES
Irwin Gotlieb is the Chairman of GroupM Worldwide, the world’s leading full service media investment management company, where he has served as CEO since its inception in 2003. Irwin is a legend in the advertising/media agency business and has received many industry awards including being the first industry executive to be inducted into the Broadcast & Cable Hall of Fame. Irwin will provide his perspective on top issues including the growth of programmatic, new agency compensation models, and WPP’s perspective on media transparency.

Irwin Gotlieb
Chairman

GroupM
___________________________________________

YOUTUBE’S “AGENCY FOR AGENCIES” BUILDS BRANDS THROUGH DIGITAL CONTENT
As the Director of The ZOO, Google | YouTube’s Creative Development Group, Mike Yapp is responsible for guiding and inspiring a team of creatives, program managers, and media specialists connecting brands and audiences through innovative creative solutions. The ZOO is YouTube’s in-house creative innovation group and an "agency for agencies." In this session, Mike will share the evolution of The ZOO and best practices on building brands through digital content.

Mike Yapp
Director, The ZOO
Google | YouTube
___________________________________________

INTUIT ENSURES MARKETING CATEGORY MANAGEMENT SUCCESS THROUGH TALENT
Intuit has been successful developing and retaining the right talent mix to ensure marketing category management success. In this session, you will hear best practices on finding and nurturing procurement talent, including:

  • How to develop a career path for marketing procurement professionals to minimize turnover.
  • What skillsets marketing procurement professionals need given today’s rapidly changing environmen
  • Who to look for when building your team.
  • Why it’s important to keep team members engaged.
  • How to measure, evaluate, and incentivize marketing procurement practitioners.

Firat Ozkan
Group Manager, Global Marketing Sourcing
Intuit Inc.
___________________________________________

THE WALL STREET PERSPECTIVE
Peter Stabler covers the Internet, digital media and advertising sectors for Wells Fargo Securities.  He transitioned to equity research in 2007 following an 18 year ad agency career (on the media side).  Agency coverage consists of WPP, Omnicom, IPG, and MDC Partners  In the internet/digital media space his coverage includes Google, Facebook, LinkedIn, Yahoo, Twitter, Pandora, and AOL.  From this unique vantage point Peter will provide a foundation for the conference, addressing issues including: the health of the agency sector, outlook for agency growth/expansion, agency profitability, opportunities in digital media, the impact of programmatic, and more.

Peter Stabler
Managing Director
Senior Equity Analyst
Wells Fargo Securities, LLC
___________________________________________

PROGRAMMATIC MEDIA MANAGEMENT
“Programmatic” is 2014’s ANA Marketing Word of the Year according to a member survey. Programmatic media’s rise is massively disrupting traditional media management models, with many agency/client relationships in a state of flux. In this session, discover the current landscape of programmatic media management models and learn how to select the right model for your organization.

Joanna O’Connell
Lead Analyst
AdExchanger Research
___________________________________________

TECHNOLOGY KEYNOTE: GETTING TO 10% AND THE INNOVATION IMPERATIVE
Joseph Jaffe, author of “Flip the Funnel” and “Z.E.R.O.”, is the CEO and co-founder of Evol8tion, a technology boutique that connects startups and brands. In this session, Joseph will discuss the 70/20/10 rule and explain specifically why and how brands need to get to a budget allocation of 10 percent dedicated towards "NEXT." Joseph will outline the journey towards a 10 percent allocation to innovation, introduce benchmarks against which to measure and track progress, discuss the importance of protecting this fund from inevitable budget cuts and suggest various ways of engaging both internal and external stakeholders to deliver against this imperative.

Joseph Jaffe
CEO and Co-Founder

Evol8tion
___________________________________________

IS THE ADVERTSING ECOSYSTEM ON THE EDGE OF ARMAGEDDON?
Doug Wood is a partner at Reed Smith LLP and ANA’s outside legal counsel.  Author of the industry’s leading legal treatise, Please Be Ad-Vised, Doug is one of the most knowledgeable and entertaining speakers you’ll ever see!  In this session, Doug will discuss a number of urgent issues for the marketing community, including: data breach and security, patent trolls, bot fraud, piracy, native advertising, programmatic buying and AVBs/rebates.  You’ll leave the session with the intelligence you need to deal with these issues in ways that will help you avoid Armageddon.

Doug Wood
Partner
Reed Smith LLP
___________________________________________

BRAND IN THE BOARDROOM: MAKING THE CASE FOR INVESTMENT IN BRAND
Brands that can demonstrate the financial value they create are able to elevate their seat at the table in the corporate board room.  Brand value analysis provides a strong financial rationale for strategic recommendations and budget requests, changing the way that marketing is measured while increasing its respect and credibility.  It can lead to better brand and marketing decision-making to accelerate business growth and push share prices upwards.  Brand value analysis can link brand and marketing to real money!  In this session, the brand valuation guru at a major agency and a senior level client will share their case study on using brand value analysis to build the bottom line.

Joanna Seddon
President, Global Brand Consulting

OgilvyRED
___________________________________________

KEYS TO RECRUITING AND RETAINING THE BEST MARKETING PROCUREMENT TALENT
Marketing procurement is one of the fastest growing and most influential categories for corporate indirect procurement organizations through the past decade. For many global marketers, marketing procurement is now a significant value contributor or is rapidly gaining momentum and maturity in the overall procurement category spend index. Maintaining and or advancing that level requires great talent and leadership. And while the talent pool is deep and continuing to evolve, the demand for top, ‘A’ talent has never been greater. In this session, Steve Shea, founder and president - SPS Consulting Group, will cover strategies, solutions and trends for attracting, recruiting, developing and ultimately retaining top marketing procurement professionals.

Steve Shea
Founder and President
SPS Consulting Group
___________________________________________

MEDIA TRANSPARENCY
Ad Age recently identified media transparency as one of its “Biggest Stories of the Year” and acknowledged work from ANA, saying:

  • Media Transparency: As digital-media buying reached an all-time high this year, marketers pushed for more clarity around agency-compensation models, inventory pricing, ad viewability and fraud. An Association of National Advertisers survey found that nearly half of respondents were concerned about the transparency of media buys.

This session will explore the issue of media transparency.  How bad is it?  What are some actions steps should the industry take?

Bill Duggan
Group EVP
ANA

Jon Mandel
Founder
Dogsled Enterprises, Inc.
___________________________________________

More To Come!

 

 

 

 

 

 

 

 

 

 

 

 

 

The ANA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
1. The program delivery method is group-live.
2. The NASBA program level is basic.
3. There are no prerequisites and/or advanced preparation requirements for this conference.
4. The total amount of CPE credits are 15.
5. The NASBA field of study subject area is Business Management and Organization.

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