2018 ANA/BAA Marketing Law Conference

ANA/BAA MARKETING LAW CONFERENCE IN A NUTSHELL:
WHY YOU NEED TO BE HERE

  • More than 135 speakers, 65 sessions, and 15 roundtables
  • Major CLE credits and the industry’s best networking opportunity
  • The best hands-on legal and practical marketing and advertising law guidance
  • Keynotes: Andrew Smith, Director, FTC Bureau of Consumer Protection;
  • and Don McGowan, Chief Legal Officer, Business Affairs of The Pokémon Company International, Inc.
  • Role of data in marketing post-GDPR, all aspects of privacy, real-time and in- store marketing, from top brands including Microsoft, Facebook, Snap, Google, Whole Foods, Uber, Buzzfeed, Verizon, Twitter, Pinterest, and Spotify
  • Influencers, native advertising, and the right of publicity
  • Practical new sessions on VR, AR, AI,e-sports, and ransomware
  • Expanded regulatory coverage (FTC, FCC, FDA, NAD, CARU), state AGs, ASRC
  • Multiple privacy modules (U.S. and global): big data, targeted advertising, California privacy, programmatic buying, the Internet of Things, cross-device linking, and post-GDPR e-privacy
  • Litigation: false advertising, Lanham Act, and NAD review
  • Trademarks, copyrights, claim substantiation, class actions
  • The best learning on sweepstakes, skill contests, gaming, and loyalty programs/
  • gift cards
  • Sports marketing, celebrity/talent, sponsorships, music, trademarks, and sports
  • The year in review and technologies to come; practical business learning
  • Children’s advertising, retail laws, food laws, endorsements and cause marketing
  • Third-party rights and thorny issues regarding agency-client relationships
  • Alcohol and marijuana marketing

The hashtag for this conference is #MarketingLaw

Sponsorship opportunities for this year's Law Conference - contact Ed Kabak at 646-708-8123 or ekabak@ana.net

Volunteers Needed!

Are you interested in furthering your career, building your network of professionals, strengthening your leadership skills, and hearing from some of the greatest minds in advertising law today?

If so, then we have an incredible opportunity for you! 

Become a volunteer at the 2018 ANA/BAA Marketing Law Conference, and, in return for your time (Approx. 10 hours over 2 days), you will receive a complimentary pass to the event (hotel accommodations are not included). 

We are looking for approximately 7 volunteers to help with registration/check-in, seating and sponsorship deliverables.
If you are interested, please email registration@ana.net for more details.

when

Start: Wednesday, November 7, 2018 at 1:00pm

End: Friday, November 9, 2018 at 4:00pm

WHERE

Chicago Marriott Downtown Magnificent Mile
540 North Michigan Avenue
Chicago, IL 60611

The ANA has negotiated a special room rate of $309/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Monday, October 15, 2018, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 09/17/2018
Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
REGISTRATION Client-Side Marketer $1,885 Marketing Service Provider Gold $1,885 Marketing Service Provider Silver $2,095 Associate Individual $2,300 Nonmember $2,300

*Early-bird pricing reflects between a $205-$320 savings*

ANA Members & Marketing Service Provider Gold Members may take advantage of special corporate pricing of $5,040 for up to three members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Service Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.

For information on speakers & sponsorships, please email Ed Kabak at ekabak@ana.net or call 646-708-8123.



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, November 7, 2018
11:30am REGISTRATION OPENS

1:00pm BREAKOUT SESSIONS PT. 1

BASICS OF PROMOTION, SWEEPSTAKES, CONTESTS AND GAMING

This session will provide an introduction to sweepstakes and skill contests, but more than the key legal issues and the vocabulary you will need to best understand the rest of the conference. Also covered will be the rules and updated platform specific requirements for these types of promotions and a study of the latest in the evolving world of gaming ,gambling, fantasy sports, sports betting and major court decisions.

Moderator: Barry Benjamin
Partner Kilpatrick, Townsend & Stockton LLP

BASICS OF ADVERTISING: A BRAND-NEW TAKE ON SUBSTANTIATION, DISCLOSURES & SOCIAL MEDIA

This session will cover important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures and application of these principles to social media. In addition, it will cover options for challenging competitors. Whether new or experienced to advertising, this session will give you down to earth information you need to put later sessions into context. This presentation will put a great new spin on important topics.

Moderator: Gonzalo Mon
Partner Kelley Drye & Warren LLP

COPYRIGHT AND TRADEMARK IN THE NEW ECONOMY

Session details to follow.

Sheryl Koval Garko
Principal Fish & Richardson P.C.
Mark S. Puzella
Principal Fish & Richardson P.C.
Craig Moore
Managing Counsel, Brand Marketing, Trademark & Copyright Wells Fargo

KEY TRADEMARK ISSUES

Selling Someone Else’s Product/using someone else’s mark-Scope of Fair Use for copyright/trademark; comparative advertising, indemnification  and more a review of trademark law, including the basics and the latest big issues in the legal arena including using a competitor’s trademark in hashtags, domain names and words and the difference if used in a competitor’s advertising or for diversion.

Kristin Achterhof
Partner Katten Muchin Rosenman LLP

HOW TO NEGOTIATE AGENCY CLIENT AGREEMENTS IN TODAY’S SENSITIVE ENVIRONMENT

This session will present the viewpoint of both the brand and the agencies in negotiating the tricky terrain of agency-client agreement in light of recent developments.

Sandra Leib
General Counsel DDB Chicago Inc.
Michael Schiffer
Senior Legal Counsel, Marketing Twitter
2:05pm BREAKOUT SESSIONS PT. 2

PRICE & SALES ADVERTISING

Advertisers and retailers are facing increasing challenges regarding sale and price advertising and claim substantiation, and particularly in the context of multiple platforms, new technologies and shifting market. This session will cover recent enforcements and actions in sale/price and comparative advertising, best practices for compliance and risk mitigation while walking through potential mine-field, and strategies for addressing dynamic pricing and geo-targeting.

Moderator: Jason Howell
Partner Perkins Coie LLP
Mark Richardson
Director, Legal The Target Corporation
Maureen Kats
Senior Counsel PetSmart

ETHICS FOR LAWYERS

Session details to follow.

Jack P. Sahl
Professor University of Akron Law School

REGULATED INDUSTRIES: ALCOHOL

The marketing of alcoholic beverages can be complicated. Brands must not only insure that their marketing is directed to consumers who are above the legal age consumption, but must also navigate various federal and state laws and regulations related to the promotion and sale of alcoholic beverages. This session will cover some of the unique issues related to the advertising, promotion and marketing of alcoholic beverages.

Michael Schwab
Counsel Moritt Hock and Hamroff LLP

GDPR AND E PRIVACY: NEXT STEPS

This session will review both the scope of these far-reaching rules but the current status and likely future state of enforcement, changes, and best practices for running compliant programs.

Mary Ann Wymore
Officer Greensfelder, Hemker & Gale, P.C.
Michele Ramsey
General Counsel, National Media and Marketing Groups Meredith Corporation

SPORTS MARKETING: LEAGUE PLAYER AND TEAM ISSUES AND AMBUSH MARKETING POST-OLYMPICS

Brian Heidelberger
Chair, Advertising, Marketing and Promotions Loeb & Loeb LLP
Thomas Adams
Assoc. Director & Assoc. General Counsel The Procter & Gamble Company
Cheryl Givner
Senior Vice President, Asst. General Counsel, Marketing & Strategic Growth MasterCard
Brett Scharback
Vice President and General Counsel Chicago Cubs
3:10pm BREAKOUT SESSIONS PT. 3

COMPELLED DISCLOSURE, THE FIRST AMENDMENT AND A NEW PATH FOR FCC ON PRIVACY & NET NEUTRALITY

This session will explore the current state of commercial speech doctrine, with particular emphasis on the increasing use of compelled disclosures and disclaimers. This will include a discussion of the extent to which recent developments concerning the Federal Communications Commission affect the law and best practices.

Robert Corn-Revere
Partner Davis Wright Tremaine LLP

THE RIGHT OF PUBLICITY VS. OTHER CONTENT CLAIMS

Your clients are obtaining rights in content created by media and other content creation entities accustomed to creating editorial as opposed to advertising content. What are best practices in disclosing the brand’s connection to the content when it is published in different forms and media, including as a vehicle or consideration for advertising placements and revenue shares? How does fake news play into this arena?

Rick Kurnit
Partner Frankfurt, Kurnit, Klein & Selz, P.C.
Greg Brehm
Vice President & Associate General Counsel Buzzfeed
Ellie Boragine
Vice President & Chief Advertising Counsel American Express
Lasharelle Morgan
Senior Corporate Counsel Audible
Jeff Hoeh
Senior Vice President, Legal Affairs NBCUniversal

THE ENDORSEMENT GUIDES, SPONSORSHIPS & THE LATEST IN FTC ENFORCEMENT

Session details to follow.

Moderator: Gina Reif Ilardi
Partner DLA Piper LLP
Theresa Harris
Senior Counsel Target
Leslie Holland
Vice President, Legal Affairs Live Nation
Kyle Birch
Assistant General Counsel Comcast

NAVIGATING THE MURKY WATERS OF AD TECH

A renowned expert takes you on a trip through the turbulent waters of the multifaceted changes to the ad tech world, including those relating to transparency, GDPR, California Privacy Law, and programmatic advertising. Invaluable pragmatic learning!

Moderator: James D. Taylor
Partner & Co-Chair Advanced Media and Technology Loeb & Loeb LLP
Sarah La Voi
Associate General Counsel RE:Sources USA

WORKSHOP IN PROTECTING AGAINST CONSUMER FRAUD & CLASS ACTIONS

Key learning from an expert in how to prevent the institution of consumer fraud, class action claims and how to defend against them with insights into motion practice and decertification of class claims.

Megan Frient
Senior Counsel, Global Litigation and Dispute Resolution The Procter & Gamble Company
Eileen Patt
Partner Kramer Levin Naftalis Frankel LLP
4:15pm BREAKOUT SESSIONS PT. 4

THE EVOLVING USE OF BLOCKCHAIN IN CREATIVE, CONTRACT MANAGEMENT AND MARKETING/ADVERTISING

Session details to follow.

Laura E. Jehl
Partner Baker Hostetler LLP

LOOKING BEYOND THE BORDERS

Increasingly, in-house counsel based in the U.S. are asked to take the lead or even responsibility for global compliance. Hear from in house counsel about practical tips for managing expectations and campaigns across global borders. The session will have a particular emphasis on looking north to Canada, why can’t you just be a 51st state? How recent legal and self-regulatory changes in Canada may impact your cross-border campaigns.

Catherine Bate
Partner Miller and Thomson LLP
Limor Robinson Mann
Chief Oral Care Marketing Counsel, Global Colgate-Palmolive Company

AUGMENTED REALITY, VR AND AI – MORE AHEAD

Session details to follow.

Moderator: Robert Driscoll
Partner Davis Wright Tremaine LLP
Kenneth Rubenstein
Director Legal Google
Shaka Johnson
Associate General Counsel Oculus VR
Eric Baum
SVP, Business & Legal Affairs Sony Pictures Entertainment

THIRD PARTY RIGHTS

Session details to follow.

Jason Gordon
Partner Reed Smith LLP
Mary A. Carragher
Chief Counsel, Global Marketing & Media Mondelez International, Inc.
Lynnette Fuller-Andrews
VP & Deputy General Counsel Hanes Brands, Inc.

E-SPORTS: NEGOTIATING RIGHTS, TALENT & BRAND SAFETY

Session details to follow.

Suemyra Shah
General Counsel Whistle Sports
Michelle Parker
Deputy General Counsel Twitch TV
Jennifer Hurley
Managing Corporate Counsel T-Mobile
5:20pm BREAKOUT SESSIONS PT. 5

MORE TCPA LITIGATION IN THE NEW REGULATORY ENVIRONMENT

Session details to follow.

Moderator: Terese Arenth
Partner Partner Moritt, Hock & Hamroff LLP
Alycia Horn
Vice President and Deputy General Counsel Comcast
William Heberer
Vice President, Law, Cable & Communications Altice USA
Josh Yaker
General Counsel Hello World

THE LATEST HOT BUTTON ISSUES IN REAL-TIME MARKETING & SOCIAL MEDIA & NOW A PEEK AROUND THE CORNER

All the key issues in social media and real-time marketing with a unique team of panelists.

Moderator: Joseph Lewczak
Partner Davis & Gilbert LLP
Jane Pollack
Chief Marketing & Advertising Counsel Uber Technologies
W. David Hubbard
VP & DGC, Marketing, Intellectual Property & New Media Law & Policy Verizon Communications
Caroline Selfridge
Managing Counsel Intel

CROSS-DEVICE LINKING: IOT, OBSOLESCENCE ISSUES & FUTURE TECHNOLOGIES

Session details to follow.

Donna Wilson
Partner Manatt Phelps and Phillips LLP
Steve Kim
Associate General Counsel Spotify

HOT ISSUES IN IN-STORE RETAIL MARKETING-SCANNING, PAYMENT, GEO LOCATION AND COUPONS

Session details to follow.

Paul Twarog
Director Legal Google
Brandi Van Leeuwen
Senior Counsel Meijer Inc
Kate Eguchi
Senior Transactional Counsel Whole Foods

A PICTURE IS WORTH A THOUSAND WORDS (SOME UNINTENDED): THE RISKS OF IMAGERY IN ADVERTISING

Session details to follow.

Alexander Kaplan
Partner Proskauer Rose LLP
6:30pm COCKTAIL RECEPTION  

Thursday, November 8, 2018
6:45am REGISTRATION OPENS

7:15am BREAKFAST  

ROUNDTABLE BREAKFASTS WITH THE EXPERTS

1- NOT ALL FUN AND GAMES: PRACTICAL ANSWERS TO YOUR VEXING PROMOTION QUESTIONS

Larry Berney
General Counsel Don Jagoda

2- WHAT'S LEFT OF CDA 230 IMMUNITY?

Speakers TBD

3- AVATARS, CHATBOTS, AND OTHER DAUNTING FUTURISTIC MEDIA

Hannah Taylor
Counsel Frankfurt, Kurnit, Klein & Selz, P.C.

4- SWEEPSTAKES, CONTESTS, & PROMOTIONS

Scott Schleifstein
Partner Cowan Silverman & Rowan LLP

5- NATURAL AND ORGANIC CLAIMS

Speakers TBD

6- OVERCOMING DIFFICULTIES IN COMPLIANCE WITH COPPA

Katie Goldstein
Senior Counsel, CARU Unit ASRC

7- THE DO’S & DON’T OF USING COPYRIGHTS & TRADEMARKS IN SOCIAL MEDIA

Michelle Cooke
Partner Manatt, Phelps & Phillips LLP

8- COMPLIANCE WITH GDPR & THE CALIFORNIA PRIVACY ACT

Doron Goldstein
Partner Katten Muchin Rosenman LLP

9- NEGOTIATING CLASS ACTION SETTLEMENTS

Speaker TBD

10- Topic TBD

Søren Pietzcker
Partner Heuking Kühn Lüer Wojtek
8:15am GENERAL SESSION BEGINS

WELCOME & INTRODUCTION OF CO-CHAIRS

Ed Kabak
Senior Vice President, Law ANA
8:25am

OPENING REMARKS

Bob Liodice
Chief Executive Officer ANA
8:50am

YEAR IN REVIEW, SWEEPSTAKES, CONTESTS, PRIVACY, DIGITAL & SOCIAL MEDIA

A master of the arts gives the highlights of the year in the industry as well as the strategies/tactics and insider’s look at how to deal with the key issues of the day.

Linda A. Goldstein
Chair, Advertising Marketing & Digital Media Practice Baker Hostetler LLP
9:45am

NEW FRONTIERS IN TECHNOLOGY PLATFORMS AND AD TECH

An in-depth, hands-on look at how marketers are using new technologies, how existing platforms are evolving and innovating, and the implications of these developments for marketing and advertising lawyers.

Kenneth Florin
Chairman Loeb & Loeb LLP
10:40am NETWORKING COFFEE BREAK  

11:00am GENERAL SESSION CONTINUED

ADVERTISING REVIEW OF THE YEAR'S BIG CASES WITH THE REGULATORS

Session details to follow.

Marc Roth
Partner Davis Wright Tremaine LLP
Paul Singer
Chief Consumer Protection Office of the Texas AG
Leslie Fair
Senior Attorney, Bureau of Consumer Protection FTC
Laura Brett
Director, National Advertising Division ASRC
11:55am

THE FUTURE OF MEDIA: WHAT DOES INDUSTRY MERGER ACTIVITY MEAN FOR THE ADVERTISING INDUSTRY

Session details to follow.

Christopher Cole
Partner Crowell & Moring LLP
David Ervin
Partner Crowell & Moring LLP
1:00pm LUNCHEON  

KEYNOTE SPEAKER

FTC Policy and Enforcement Going Forward

Andrew Smith
Director, Bureau of Consumer Protection FTC
2:20pm GENERAL SESSION CONTINUED

INFLUENCER MARKETING NATIVE ADVERTISING & USER GENERATED CONTENT

Moderator: Amy R. Mudge
Partner Venable LLP
Mary Engle
Associate Director, Advertising Practices Bureau of Consumer Protection, FTC
3:15pm

ADVERTISING LITIGATION; AN OVERVIEW OF KEY DEVELOPMENTS IN LANHAM ACT, NAD & CONSUMER CLASS ACTIONS

Norman C. Simon
Partner Kramer Levin Naftalis & Frankel LLP
Eileen Patt
Partner Kramer Levin Naftalis & Frankel LLP
4:10pm NETWORKING COFFEE BREAK  

4:25pm BREAKOUT SESSIONS

BRANDS & MUSIC – DEAL POINTS ON MUSIC LICENSING & USE AN OVERVIEW OF THE LEGAL ISSUES

Moderator: A.J. Correale
Member Frost Brown Todd LLC

GALA: THE CHANGING GLOBAL ENVIRONMENT IN GENDER ADVERTISING

Moderator: Cisca Brouwer
Associate General Counsel Snap Inc.

ISSUES: DATA IN THE CONTEXT OF MARKETING POST-GDPR

Lauren Tang
Associate General Counsel, Marketing and Advertising Facebook
Nick Johnson
Partner Osborne Clarke LLP
Noga Rosenthal
General Counsel/CPO NCC Media
Alan Sutin
Shareholder Greenberg Traurig LLP
Jessica Finkelstein
Deputy General Counsel Pinterest

LOYALTY PROGRAMS: LITIGATION AND REGULATORY CONCERNS

Moderator: Melissa Landau Steinman
Partner Venable LLP
Alicia Kabiri
Vice President and Senior Counsel, Operations Hilton Worldwide
Nina R. Winner
Associate General Counsel Sears Holding Corporation

CLAIM SUBSTANTIATION IN MULTIPLE BUSINESS CONTEXTS

The development or acquisition of a new product or new product category can be a major force driving corporate growth The campaign advertising for new products is vital to the development of the new product’s market share and consumers’ perception of the product. This panel will discuss best practices for reducing the chance that a new product’s launch campaign is interrupted or altered by lawsuits, NAD challenges or regulatory.

Lawrence I. Weinstein
Partner Proskauer Rose LLP
Kathryn Farrara
Senior Attorney Unilever
Laura Brett
Director, National Advertising Division ASRC
5:30pm BREAKOUT SESSIONS CONTINUED

PIRACY

Piracy is a worldwide problem and has been for decades if not centuries. The value lost through counterfeits is in the billions yearly. This panel will discuss the current and future state of counterfeiting, the legal tools available, and enforcement issues.

Rory Radding
Partner Locke Lord LLP

CAUSE MARKETING

Learn the latest about compliance for cause-marketing programs, including in social media. Topics include charitable sales promotions, donations at checkout and free-action programs. Case studies enliven this informative session. Receive a solid overview of compliance for each type of program, plus state-by-state reference materials.

Moderator: Edward Chansky
Shareholder Greenburg Traurig LLP
Todd Ellsworth
Chief Business Development & CLO, Ecomedia CBS
Natalie Troilo
Corporate Counsel Dick’s Sporting Goods

EXPERIENTIAL MARKETING

So-called experiential marketing includes an evolving spectrum of online, mobile and in-person invitations to interact with a product or service.  While the marketing team tries to determine how to measure the success of experiential, the legal team focuses on mitigating risk. This panel will explore the topic from the agency, brand client and media company perspectives.

Benjamin Mulcahy
Partner DLA Piper LLP
Kesari Ruza
VP, Legal Affairs HBO
Amanda Conti- Duhaime
Lead Counsel, Advertising, Marketing & Promotion FCA USA LLC
Stephanie Bhonslay
Deputy General Counsel Havas Creative Group

AMPING UP COMPLIANCE: STRATEGIES FOR IMPLEMENTING A ROBUST & EFFICIENT MARKETING PROGRAM

Learn how to use tools, technology and training to improve your organization’s compliance profile – without over-taxing your legal team. Hear about the impact Microsoft’s compliance program had in the FTC’s Xbox One/Machinima endorsements inquiry, and how to efficiently leverage outside counsel as part of a compliance program.

Laura M Kim
Of Counsel Covington & Burling LLP
Patricia Doyle
Senior Advertising Law Compliance Manager Microsoft Corporation

DATA BREACH: ONE EXPLOSION AFTER ANOTHER

Learn from the experts how to Protect against and deal with Malware, Phishing, Password attacks, Ransomware, denial of source and other known and unknown data breaches.

Melinda McLellan
Partner Baker Hostetler LLP
6:30pm COCKTAIL RECEPTION

Friday, November 9, 2018
7:00am REGISTRATION OPENS

7:15am BREAKFAST  

8:15am GENERAL SESSION BEGINS

INTRODUCTION

Ed Kabak
Senior Vice President, Law ANA
8:25am

LEGISLATIVE YEAR IN REVIEW

A leading expert on Washington politics and the economy brings you right up to date on developments in our industry and the country.

Dan Jaffe
Group Executive VP, Government Relations ANA
8:55am

PURSUIT OF “TRUTH” IN ADVERTISING

The pursuit of “truth” in advertising has always driven the industry - and the regulators. But what does truth in advertising really mean today? The rapid evolution, transformation and radicalization of social media has made it more and more difficult to distinguish fact from fiction - and real news from fake news. Influencer marketing has transcended traditional celebrity models and become seeded into our everyday routine - and sometimes, we can’t tell what’s genuine. Marketers continuously struggle to cut through the noise and reach consumers in an authentic way. Meanwhile, the data brokers and social media platforms are collecting, channeling and analyzing a tsunami of data - a force behind the scenes of our daily lives that is only growing stronger. This year, come to challenge your preconceptions about truth and authenticity in the industry today. Whether you are a brand, agency, retailer, publisher, media or technology company, hear a fast-paced and exciting exploration of the digital  and social worlds we live in - and maybe a few other worlds as well.

Ronald Urbach
Chairman & Co-Chair of Advertising, Marketing & Promotions Practice Davis & Gilbert LLP
9:50am NETWORKING COFFEE BREAK  

10:10am GENERAL SESSION CONTINUED

OMNI CHANNEL DREAMS AND NIGHTMARES

This session will highlight retail advertising’s shift to Omni channel communications to take advantage of the increased sales associated with the multitude of relevant customer contacts. Discussion of a wide variety of the legal issues that may have been over looked by the business and IT groups that have been largely tasked with implementing the brand’s Omni channel strategy.

Craig Cardon
Partner Sheppard Mullin Richter & Hampton LLP
11:05am

TEN MAJOR CONTRACT CLAUSES EVERY MARKETING LAWYER CAN'T DO WITHOUT

Session details to follow.

Co-Moderator: Jeffrey A. Greenbaum
Managing Partner Frankfurt, Kurnit, Klein & Selz, P.C.
Co-Moderator: Brian Murphy
Partner Frankfurt, Kurnit, Klein & Selz, P.C.
12:00pm

WHAT DOES THE FUTURE HOLD FOR ADVERTISING & MARKETING?

Speakers TBD
12:45pm LUNCH

Keynote Topic: THE WILD WIDE WORLD OF AUGMENTED REALITY

Don McGowan
Chief Legal Officer & Business Affairs The Pokémon Company International, Inc
1:35pm COFFEE BREAK & DESSERT  

1:55pm BREAKOUT SESSIONS

CELEBRITY/TALENT

Session details to follow.

Co Moderator: Po Yi
Partner Venable LLP

CHILDREN'S ADVERTISING, CARU, COPPA, CONNECTED TOYS & CHILD INFLUENCERS

Session details to follow.

Co-Moderator: Allison Fitzpatrick
Partner Davis & Gilbert LLP
Co-Moderator: Phyllis Marcus
Partner Hunton Andrews & Kurth LLP
Dona Fraser
Director, Children’s Advertising Review Unit ASRC

GLOBAL SOCIAL MEDIA: KEY ISSUES AND LEARNING IN MERGERS, ACQUISITIONS, CONTRACTS & MANAGEMENT

Session details to follow.

Aba Rogers
Counsel Corporate Finance and Mergers & Acquisitions The Coca-Cola Company

STATE AG POLICY & ENFORCEMENT

John Feldman
Partner Reed Smith LLP
Jane Azia
Chief of the Bureau of Consumer Fraud & Protection Office of N.Y. Attorney General

THE MAKING OF THE GRAMMY MOMENT: HOW INTEL HELPED LADY GAGA BECOME DAVID BOWIE

Session details to follow

Sidney Fohrman
Partner Sheppard Mullin Richter & Hampton LLP
Dominic Sandifer
Group President Greenlight Media and Marketing
3:00pm BREAKOUT SESSIONS

ON THE BORDER: LEGAL OR ILLEGAL? CANNABIS MARKETING IN A CONFLICTED WORLD

Session details to follow

Sarah Robertson
Partner Dorsey & Whitney LLP

THE NEW CALIFORNIA PRIVACY LAWS

Session details to follow.

Co-Moderator: Gary Kibel
Partner Davis & Gilbert LLP

RETAIL AND FOOD CLAIMS

The ways in which retailers and food companies need to work together on claims. What happens when retailers put a product in a specific shelf category that also doubles as a claim, and the requirement that store products need to meet certain claims; competitive claims against food companies.

Laura Protzmann
Associate General Counsel Kind Snacks

PROTECTING YOUR BRAND, BRAND SAFETY, AND CORPORATE REPUTATIONAL MANAGEMENT

Session details to follow

Speakers TBD

LABELING & PACKAGING ISSUES IN THE US & AROUND THE WORLD

Session details to follow.

Christina Kwok
Counsel Beiersdorf
3:55pm CONFERENCE ADJURNMENT

Please Note: Speakers, sessions, locations and dates are subject to change by the ANA without prior notice. FTC sessions are open to the public (reservations required).


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted, if written request for cancellation is received by email 45 or more calendar days before the conference start date.
  • No refund will be granted, if written request for cancellation is received by email 21 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration for any registrant who is not a client-side marketer member.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.