Creativity Conference Presented By Yahoo!
Creativity is the foundation for long-term, effective brand building. Companies who are brave will be able to break through today's cluttered, fragmented world where consumers control whether to allow your marketing messages in or not. The ANA Creativity Conference is for anyone who is passionate about driving creativity and inspiring your team to take bold risks. You will learn from top client-side marketers and other experts who will provide actionable tips to take back to your organization.
- The main conference is a full day program on December 7.
- On December 6, there will be an afternoon "pre-conference" event.
Both events are included in the conference registration fee.
Group Executive Vice President
|Begins:||Tuesday, December 6, 2011 at 2:00pm|
|Ends:||Wednesday, December 7, 2011 at 4:30pm|
Main Conference on 12/7:
583 Park Avenue
583 Park Avenue At 63rd St
New York, NY 10036
Preconference bonus session on 12/6:
1540 Broadway, Entrance on 45th towards Broadway
8th Floor, 5-Star Conference Center
New York, NY 10017
For venue information, please visit 583 Park Ave's website at: http://www.583parkave.com/
Hotels near the venue are:
Loews Regency Hotel, 212-759-4100
Doubletree Metropolitan Hotel, 212-752-7000
Hilton New York, 212-586-7000
Tuesday, December 6, 2011
PRECONFERENCE BONUS SESSION PRESENTED BY YAHOO! (Not available via live streaming)
WHERE DO NEW IDEAS COME FROM?
INTEL FOSTERS CREATIVITY IN THE DIGITAL AGE WITH THE
UNCONVENTIONAL THINKING AS A CATALYST FOR CREATIVITY
With invited guest Brian Bomeisler, artist and educator.
CAPITALIZING ON THE CREATIVE CANVAS
By using eye-tracking and biometric measures, this new study discovered how ads that properly capitalize on new digital creative canvases resonate emotionally with consumers and help marketers achieve their objectives. It is becoming vital to uncover creative best practices with new ad formats, as digital advertising continues to evolve, and there is a shift towards bigger and more dynamic ad units. Yahoo! looked at how consumers respond at a non-conscious level to specific elements within their innovative expanded digital canvas, the Login Page Takeover ad, and emerged with five creative best practices for how advertisers can leverage larger online ad units to achieve their marketing goals.
Wednesday, December 7, 2011
INSIGHTS FROM ONE OF "THE MOST CREATIVE PEOPLE IN BUSINESS"
THE POWER OF DESIGN
BEST COFFEE GETS CREATIVE WITH SOCIAL MEDIA
THE CREATIVITY OF THE DIGITAL CANVAS
General Session cont.
THE EIGHT HABITS OF HIGHLY CREATIVE MARKETERS
HOW DREAMWORKS MARRIES CREATIVITY AND TECHNOLOGY TO DRIVE
HOW WIEDEN + KENNEDY FOSTERS CREATIVITY AND INNOVATION