2008 ANA Multicultural Marketing Conference
ANA 10TH ANNIVERSARY MULTICULTURAL MARKETING CONFERENCE
"LEADING THE WAY"
As ANA celebrates the 10th anniversary of this conference, multicultural audiences are no longer niche or "add on" segments. For many progressive marketers, multicultural marketing is firmly incorporated into the organizations' broader overall business models, often leading the way rather than following.
Multicultural markets are leading the way in the nation's population growth.
- Multicultural markets are leading the way in shaping pop culture and trends.
- Multicultural markets are leading the way for real revenue and share growth for many companies.
The ANA Multicultural Marketing Conference has become the industry's premier multicultural event. The conference is programmed with guidance from ANA's Multicultural Marketing Committee, a group of 100-plus individuals who represent a variety of elite corporate/client-side marketers.
This year's conference will share deeper experiences of what has now been a fairly progressed journey. Top client-side CMOs and other industry leaders will share their insights and best practices. Importantly, the "take home" value of this conference will be significant as all speakers/panelists will be required to identify actionable ideas for attendees to consider immediately.
Conference Program Chair
Vice President, Global Diversity and Multicultural Market Development
The Walt Disney Company
Chair, ANA Multicultural Marketing Committee
|Begins:||Sunday, November 16, 2008 at 5:30pm|
|Ends:||Tuesday, November 18, 2008 at 3:00pm|
Boca Raton Resort & Club
501 East Camino Real
Boca Raton, FL 33432
The Boca Raton Resort & Club is conveniently located 24 miles to either Ft. Lauderdale or West Palm Beach International Airports and 47 miles from Miami.
The ANA has negotiated a special rate of $255 exclusive of tax, service or resort fees. Please call 800-327-0101. The cut off date to receive this rate is October 24th.
Please scroll down to view presentations.
SUNDAY, NOVEMBER 16
|5:30pm||The 2008 ADCOLOR® Awards Cocktail Reception
The 2008 ADCOLOR® Awards
MONDAY, NOVEMBER 17
THE MULTICULTURAL MARKETING JOURNEY - MILESTONES AND OPPORTUNITIES
THE NEW HISPANIC SPORTS FAN
INTEGRATING MULTICULTURAL INTO THE BROADER BUSINESS
FROM INSIGHT TO ACTIVATION: AN INNOVATIVE CASE STUDY ON AFRICAN-AMERICAN RESEARCH LEADING TO A NEW MARKETING CAMPAIGN
ELECTION ‘08: A MULTICULTURAL MARKETING CASE STUDY
Luncheon sponsored by the Cabletelevision Advertising Bureau (CAB). Roland Martin appears courtesy of TV One.
General Session Continued
ALLSTATE'S 360-DEGREE MULTICULTURAL MARKETING
The Allstate team will share the company's 360-degree multicultural marketing approach, which extends well beyond culturally appropriate communications to include relevant products and services and all interactions customers have with the brand.
Lisa D. Cochrane
AFTERNOON CLOSING KEYNOTE: HENRY CISNEROS
|4:00pm||General Session Adjournment
|6:30pm||THE ANA MULTICULTURAL EXCELLENCE AWARDS PRE-RECEPTION
Sponsored by ESPN
THE ANA MULTICULTURAL EXCELLENCE AWARDS DINNER
Hosted by Miss USA, Crystle Stewart
THE ANA MULTICULTURAL EXCELLENCE AWARDS POST-RECEPTION
TUESDAY, NOVEMBER 18
P&G's APPROACH TO MULTICULTURAL MARKETING
Edgar A. Sandoval
THE DIGITAL TRANSITION AND ITS IMPACT ON MULTICULTURAL MARKETS
Marcellus Alexander, Jr.
10 MULTICULTURAL ISSUES IN 50 MINUTES
1a. MULTICULTURAL CHANNEL PLANNING AND MEDIA BUYING: DO THEY BELONG IN THE SPECIALIZED MEDIA SHOP OR WITH THE SPECIALIZED CREATIVE AGENCY?
1b. FIRST-MOVER ADVANTAGE: TAPPING THE $670 BILLION ASIAN-AMERICAN MARKET
Starcom MediaVest Group will engage in a revealing discussion aimed at helping today's marketers understand the many faces of this richly diverse population. Infused with new, proprietary data, this seminar will cover:
2a. WHERE THE REAL POWER OF INTERACTIVE ADVERTISING LIES
Creative Supervisor, Integrated Marketing
Chief Operating Officer
Terra Networks USA
Co-Chief Executive Officer, Co-Founder
Media8 Digital Marketing