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2014 ANA Mobile First, Mobile Everywhere presented by MediaVest

Mobile, undoubtedly, has arrived and its presence is ubiquitous. The data is compelling:

  • 24% of media is now consumed on a mobile device.
  • There are more mobile phones (5.1 billion) in the world than toothbrushes (4.2 billion).
  •  eMarketer estimates that mobile ad spending this year will surpass newspaper and radio.
  • Facebook recently announced that 62% of its advertising revenue is from mobile and that 30% of its monthly users only check out Facebook on their mobile devices.

Smartphones and tablets have become a part of consumer’s daily lives as they are now accustomed to viewing content and connecting with people wherever and whenever they want.  Meanwhile, the definition of mobile has expanded significantly and includes wearables – called the next generation of mobile devices – and the “internet of things,” e.g., smart homes, connected cars.

Despite the clear opportunity, many marketers remain uncertain about how best to employ mobile and have questions on issues including: the right allocation of ad spending for mobile as part of a broader campaign; challenges with mobile ad formats; use of location-targeted ads; use of “native” ads; and measurement.

The ANA “Mobile First, Mobile Everywhere” event will challenge marketers to consider mobile at the start of every initiative (not as an add on later) and in ways that could surround and add value to the consumer everywhere he or she goes.

Download the ANA Event Guide at e.ana.net.

 

Host:
Christine Morrison
Group Social Media Manager
Intuit
ANA West Coast Social Media Committee Co-Chair

When
Begins:Tuesday, December 2, 2014 at 7:30am
Ends:Tuesday, December 2, 2014 at 4:30pm
Where

Millennium Broadway Hotel
145 West 44th Street
New York, NY 10036

The ANA has negotiated a room rate of $429 for the night of Monday, December 1 at the Millennium Broadway Hotel. To make a reservation, please call the hotel direclty at 212-768-4400.

Registration Pricing
    Member Rate Non-Member Rate
Registration
  Conference Registration $ 495 $ 595
Registrant Events
  Preconference Registration Complimentary Complimentary

ANA Members may take advantage of special corporate pricing of $995 for three members from the same company. Please email registration@ana.net to take advantage of this special rate. Please visit our website at http://www.ana.net/members/list to see if your company is a member of the ANA.

Agenda

PRE-CONFERENCE BONUS SESSION PRESENTED BY MEDIAVEST on 12/01/14
MediaVest
1675 Broadway, 7th Floor
New York, NY
Time: 2:00pm-5:00pm

ANA MOBILE FIRST, MOBILE EVERYWHERE PRESENTED BY MEDIAVEST on 12/02/14
Millennium Broadway Hotel
145 West 44th Street
New York, NY 10036
Time: 7:30am-4:30pm

The hashtag for this conference is #ANAMobile.

Tuesday, December 2, 2014
8:30am  

TRANSFORMING THE RETAIL EXPERIENCE

With nearly a billion people set to own a smartphone by 2015 and an average of more than 20 apps downloaded and used per device, the retail experience continues to change at a remarkably rapid pace.  Digital-savvy consumers are demanding the best possible services, products and experience, and expecting retailers to deliver this through an “anywhere, anytime, any way” omni-channel approach.  Walmart and MediaVest will discuss how digital has transformed retail and what marketers can do to meet – and surpass – the latest consumer expectations.

Wanda Young

Vice President, Media, Digital & Partnership Marketing

Walmart

Coleen Kuehn

President, Strategy & Planning

MediaVest

 

MOBILE: ADDING IMPACT TO BRAND MARKETING

As consumers become increasingly comfortable doing more and more with their phones and tablets, mobile becomes essential to delivering customer value, maintaining brand relevancy and driving business performance.  In this session, Heineken will offer insights on how mobile marketing spending translates to sales and brand awareness.

Ron Amram

Senior Media Director

Heineken USA

 

THE MOBILE MIND SHIFT: ENGINEERING YOUR BUSINESS TO WIN IN THE MOBILE MOMENT

Mobile has reprogrammed people's brains. People turn to the phone to satisfy every need and businesses must respond. This change in behavior creates a series of mobile moments in which companies can create loyalty or become shut out by a more nimble mobile competitor. Both entrepreneurial companies like Evernote and huge corporations like American Airlines are winning in mobile moments. In this session, discover how mobile moments can define your new business opportunity and challenge, learn the four-step IDEA process for mobile strategy, and hear about the new sales, marketing, product, and business model opportunities that mobile moments can create. 

Josh Bernoff

Senior Vice President, Idea Development

Forrester Research, Inc. and Co-Author of The Mobile Mind Shift

 

LOWE’S LEADS IN SMART HOME TECHNOLOGY AND THE INTERNET OF THINGS

The Lowe’s Iris Home Management System allows consumers to wirelessly control and monitor their homes through their computers, smartphones or tablets from a single, easy-to-use interface. Since its debut in July 2012, Lowe’s has broadened its offering, introduced a new connected home section in stores, and completed a nationwide rollout of products—creating a one-stop-shop for the connected home. Discover how Lowe’s Home Improvement has become a leader in smart home technology and hear their vision on the future of smart homes and the internet of things.

Kevin Meagher

VP and GM Smart Home

Lowe's Home Improvement

 

Confirmed Speakers:

Shawn DuBravac

Chief Economist and Director of Research

Consumer Electronics Association

 

More to Come!

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