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2014 ANA Mobile First, Mobile Everywhere presented by MediaVest

Mobile, undoubtedly, has arrived and its presence is ubiquitous. The data is compelling:

  • 24% of media is now consumed on a mobile device.
  • There are more mobile phones (5.1 billion) in the world than toothbrushes (4.2 billion).
  •  eMarketer estimates that mobile ad spending this year will surpass newspaper and radio.
  • Facebook recently announced that 62% of its advertising revenue is from mobile and that 30% of its monthly users only check out Facebook on their mobile devices.

Smartphones and tablets have become a part of consumer’s daily lives as they are now accustomed to viewing content and connecting with people wherever and whenever they want.  Meanwhile, the definition of mobile has expanded significantly and includes wearables – called the next generation of mobile devices – and the “internet of things,” e.g., smart homes, connected cars.

Despite the clear opportunity, many marketers remain uncertain about how best to employ mobile and have questions on issues including: the right allocation of ad spending for mobile as part of a broader campaign; challenges with mobile ad formats; use of location-targeted ads; use of “native” ads; and measurement.

The ANA “Mobile First, Mobile Everywhere” event will challenge marketers to consider mobile at the start of every initiative (not as an add on later) and in ways that could surround and add value to the consumer everywhere he or she goes.

Download the ANA Event Guide at e.ana.net.

Host:
Christine Morrison
Group Social Media Manager
Intuit
ANA West Coast Social Media Committee Co-Chair

When
Begins:Tuesday, December 2, 2014 at 7:30am
Ends:Tuesday, December 2, 2014 at 3:30pm
Where

Millennium Broadway Hotel
145 West 44th Street
New York, NY 10036

The ANA has negotiated a room rate of $359 for the night of Monday, December 1 at the Millennium Broadway Hotel. To make a reservation, please call the hotel directly at 212-768-4400.

Registration Pricing
    ANA Member BAA Member Non-Member
Registration
  Conference Registration $495.00 $495.00 $595.00
Registrant Events
  Preconference Registration $0.00 $0.00 $0.00

ANA Members may take advantage of special corporate pricing of $995 for three members from the same company. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/list to see if your company is a member of the ANA.

Agenda

PRE-CONFERENCE BONUS SESSION PRESENTED BY MEDIAVEST on 12/01/14
MediaVest
1675 Broadway, 7th Floor
New York, NY
Time: 2:00pm-4:30pm

ANA MOBILE FIRST, MOBILE EVERYWHERE PRESENTED BY MEDIAVEST on 12/02/14
Millennium Broadway Hotel
145 West 44th Street
New York, NY 10036
Time: 7:30am-3:30pm

The hashtag for this conference is #ANAMobile.

Monday, December 1, 2014
2:00pm  

DATA FOR A MOBILE WORLD

In a world that becomes more fragmented by the day, data normalization is a necessity in mobile advertising, but not always easy to achieve.   In this session, learn what can be achieved with access to a wide variety of real-time high-quality, clean data sources in a mobile-first world.  You will also hear case studies, insights, and strategies to ensure messages are reaching the right consumer, at the best time, in the most relevant environment. 

Jay Askinasi

Chief Revenue Officer

RUN

 

STARWOOD HOTELS & RESORTS: BRINGING THE REAL-WORLD EXPERIENCE TO MOBILE

The Starwood Hotels & Resorts family includes hotel brands such as Westin, St. Regis and Sheraton.  In the hospitality space, personalization is paramount to providing exceptional and memorable experiences for guests, especially for the mobile consumer.  In this session, they will share their innovations in customer-centric mobile experiences, native apps, and data-driven mobile guest enhancement tools to provide the highest quality experience.

Arlie Sisson

Associate Director, Mobile Product Strategy

Starwood Hotels & Resorts

 

MAXIMIZING MOBILE'S IMPACT IN THE MARKETING MIX

Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.  In this session, you will hear results from the Mobile Marketing Association's SMoX research study which will reveal how marketers can measure the impact of their mobile spend.  You will hear initial results from the first study conducted with AT&T which will deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.

Greg Stuart

Chief Executive Officer

Mobile Marketing Association

4:30pm  

Adjournment

Tuesday, December 2, 2014
7:30am  

Breakfast  

8:30am  

General Session

Welcome

Ed Haslam

SVP of Marketing

PlaceIQ

 

Opening Remarks

Sarah Kramer

President

MediaVest

Christine Morrison (Host)

Group Social Media Manager

Intuit

 

TRANSFORMING THE RETAIL EXPERIENCE

With nearly a billion people set to own a smartphone by 2015 and an average of more than 20 apps downloaded and used per device, the retail experience continues to change at a remarkably rapid pace.  Digital-savvy consumers are demanding the best possible services, products and experience, and expecting retailers to deliver this through an “anywhere, anytime, any way” omni-channel approach.  Walmart and MediaVest will discuss how digital has transformed retail and what marketers can do to meet – and surpass – the latest consumer expectations.

Wanda Young

Vice President, Media, Digital & Partnership Marketing

Walmart

Coleen Kuehn

President, Client Leadership

MediaVestUSA

 

THE FUTURE IN A WORLD OF DIGITIZED DEFINED OBJECTS

Over a decade ago, consumers began replacing analog consumer electronics with their digital counterparts. Portable tape players were swapped for MP3 players, tube TVs were replaced by digital displays, and mobile phones became smart. In 2007 we began embedding sensors into mass market consumer-facing products - forever changing digital products at an escalating pace. We enter 2015 with a suite of devices digitizing our physical environments.  Hear how the data our devices digitize not only inform the choices we make but also define who we are, with grand implications for how we live in the future.

Shawn DuBravac

Chief Economist and Director of Research

Consumer Electronics Association

 

MOBILE: ADDING IMPACT TO BRAND MARKETING

As consumers become increasingly comfortable doing more and more with their phones and tablets, mobile becomes essential to delivering customer value, maintaining brand relevancy and driving business performance.  In this session, Heineken will offer insights on how mobile marketing spending translates to sales and brand awareness.

Ron Amram

Senior Media Director

Heineken USA

 

TIMEX’S VISION FOR WEARABLE TECHNOLOGY

The Timex Group is a 160-year old company famous for the iconic Ironman watch.  The company recently launched the Timex Ironman One GPS+, a wearable offering which has standalone connectivity without a phone, intended to help athletes and adventurers be safer, smarter, and just a little bit more connected. In this session, hear Timex’s approach to wearable technology innovation as they uncover how they have quickly become a leader in this “mobile first, mobile everywhere” world.

Shawn Cummings

Head of Innovation & Market Strategy

Timex Group

12:30pm  

Lunch  

1:30pm  

General Session Cont.

 

LOWE’S LEADS IN SMART HOME TECHNOLOGY AND THE INTERNET OF THINGS

The Lowe’s Iris Home Management System allows consumers to wirelessly control and monitor their homes through their computers, smartphones or tablets from a single, easy-to-use interface. Since its debut in July 2012, Lowe’s has broadened its offering, introduced a new connected home section in stores, and completed a nationwide rollout of products—creating a one-stop-shop for the connected home. Discover how Lowe’s Home Improvement has become a leader in smart home technology and hear their vision on the future of smart homes and the internet of things.

Kevin Meagher

VP and GM Smart Home

Lowe's Home Improvement

 

THE MOBILE MIND SHIFT: ENGINEERING YOUR BUSINESS TO WIN IN THE MOBILE MOMENT

Mobile has reprogrammed people's brains. People turn to the phone to satisfy every need and businesses must respond. This change in behavior creates a series of mobile moments in which companies can create loyalty or become shut out by a more nimble mobile competitor. Both entrepreneurial companies like Evernote and huge corporations like American Airlines are winning in mobile moments. In this session, discover how mobile moments can define your new business opportunity and challenge, learn the four-step IDEA process for mobile strategy, and hear about the new sales, marketing, product, and business model opportunities that mobile moments can create. 

Josh Bernoff

Senior Vice President, Idea Development

Forrester Research, Inc. and Co-Author of The Mobile Mind Shift

3:30pm  

Conference Adjournment

Register

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