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2014 ANA Mobile First, Mobile Everywhere presented by MediaVest

Mobile, undoubtedly, has arrived and its presence is ubiquitous. The data is compelling:

  • 24% of media is now consumed on a mobile device.
  • There are more mobile phones (5.1 billion) in the world than toothbrushes (4.2 billion).
  •  eMarketer estimates that mobile ad spending this year will surpass newspaper and radio.
  • Facebook recently announced that 62% of its advertising revenue is from mobile and that 30% of its monthly users only check out Facebook on their mobile devices.

Smartphones and tablets have become a part of consumer’s daily lives as they are now accustomed to viewing content and connecting with people wherever and whenever they want.  Meanwhile, the definition of mobile has expanded significantly and includes wearables – called the next generation of mobile devices – and the “internet of things,” e.g., smart homes, connected cars.

Despite the clear opportunity, many marketers remain uncertain about how best to employ mobile and have questions on issues including: the right allocation of ad spending for mobile as part of a broader campaign; challenges with mobile ad formats; use of location-targeted ads; use of “native” ads; and measurement.

The ANA “Mobile First, Mobile Everywhere” event will challenge marketers to consider mobile at the start of every initiative (not as an add on later) and in ways that could surround and add value to the consumer everywhere he or she goes.

Download the ANA Event Guide at e.ana.net.


Christine Morrison
Group Social Media Manager
ANA West Coast Social Media Committee Co-Chair

Begins:Tuesday, December 2, 2014 at 7:30am
Ends:Tuesday, December 2, 2014 at 4:30pm

Millennium Broadway Hotel
145 West 44th Street
New York, NY 10036

The ANA has negotiated a room rate of $429 for the night of Monday, December 1 at the Millennium Broadway Hotel. To make a reservation, please call the hotel direclty at 212-768-4400.

Registration Pricing
    Member Rate Non-Member Rate
  Conference Registration $ 495 $ 595
Registrant Events
  Preconference Registration Complimentary Complimentary

ANA Members may take advantage of special corporate pricing of $995 for three members from the same company. Please email registration@ana.net to take advantage of this special rate. Please visit our website at http://www.ana.net/members/list to see if your company is a member of the ANA.


Agenda is pending.


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