TV & Everything Video Forum Presented By YouTube
TV and video continue to present great opportunities to advertisers. Overall television viewership is at an all-time high as the average U.S. viewer watches 4 hours and 49 minutes of television per day-up 20 percent from a decade ago, according to Nielsen. The trade press reports that television is reaping the greatest benefits of an improved advertising market due to stronger-than-expected demand. There are exciting developments in technology, including mass availability of addressable TV.
Meanwhile, other types of video are enjoying robust growth.
- Online video advertising is forecast to be the fastest-growing segment of the media industry through 2012.
- Mobile has been hyped as "the next great advertising medium" for years, and its time may have finally come thanks to the widespread adoption of the iPhone and Blackberry as well as available applications. Mobile has also become an enabler for viewing and sharing online video and social media.
- Out-of-home video networks allow advertisers to reach consumers everywhere possible-at retail, gas stations, health clubs, in elevators, and more.
- Social media has fueled video growth through video sharing on sites such as YouTube and Facebook.
However, there are challenges. Incredible fragmentation has reduced the sizes of mass audiences. DVRs threaten the existing commercial TV business model. Automakers, television's largest advertising sales category, have dramatically reduced budgets. Traditional media companies are competing with new media companies for a limited pot of advertising dollars.
The ANA TV & Everything Video Forum will attempt to make sense of this new television and video marketplace. Marketer case studies and insights will be front and center as we'll hear from Cisco, Coldwell Banker, Kraft, Pepsi, Subway as well as leaders from the research and agency creative communities.
|Begins:||Thursday, February 11, 2010 at 7:30am|
|Ends:||Thursday, February 11, 2010 at 3:30pm|
New York Marriott Marquis, Times Square
5th Floor - Westside Ballroom
New York, NY 10036
The ANA has negotiated a special room rate of $230/per night, the reservation cut-off date for the hotel is Monday, January 25, 2010, after which prevailing rates apply.
Please call (800) 228-9290 or (212) 398-1900 and mention the Association of National Advertisers when making the reservation.
Please visit NY Marriott Marquis.
Thursday, February 11, 2010
Breakfast Sponsored by RMG Networks
SUBWAY'S FRESH TAKE ON BRANDED MESSAGE INTEGRATION
NAVIGATING THE NEW NORMAL: HOW KRAFT IS EVOLVING MESSAGING DISTRIBUTION IN TODAY'S VIDEO MARKETPLACE
CISCO'S FULLY INTEGRATED JOURNEY
After discovering that people stayed on its Web sites longer when it is featured, video has moved to the forefront of Cisco's online communications with customers. Cisco has also used virtual environments to invite partners and customers to connect on its platform, successfully incorporating live video discussions. The company continues to expand its business by making video for personal use more prevalent.
Attendees will get new ideas on tackling the media mix, taking on a fully integrated approach leveraging television, online video, user-generated content, and more.
INSIGHT FROM YOUTUBE
General Session cont.
THE PATH TO BRAND-SPECIFIC COMMERCIAL RATINGS
View White Paper
|4:15-6:00pm||Vevo will be hosting an acoustic performance with Verve recording artist Katharine McPhee immediately following the conference.|