2012 ANA TV & Everything Video Forum presented by Google
This event is over.
It has become a tradition! The ANA TV & Everything Video Forum is the industry's annual kick-off event. It's a happening that brings together all key industry stakeholders-clients, agencies, media companies, researchers, etc. The conference explores the use of video on any type of screen or device-on mobile phones, tablets, computers, at point of sale, on traditional television, and more. Join us on February 16, 2012.
On the afternoon of February 15, registrants are also invited to join the Cross-Platform Video Measurement Summit (SOLD OUT)-a joint event from ANA, 4A's, ARF, and CIMM (Coalition for Innovative Media Measurement). The event will examine the industry's cross-platform challenges, highlight areas of innovation and hear dynamic discussions with leading media industry executives as they debate solutions to key cross-platform measurement issues.
Conference Program Co-Chairs:
Global Director, Media, Licensing and Consumer Services
Global Media Director
Campbell Soup Company
TAXI: Does the Media Industry Need a UPC Code to Track Content and Ads Across Platforms?Event Recaps
TV & Everything Video Forum Agenda
Thursday, February 16, 2012
Note that the agenda for the Cross-Platform Video Measurement Summit on February 15 is below.
|New York Marriott Marquis
New York, NY 10036
|7:30am||Breakfast Sponsored by Collective
SAMSUNG COVERS ALL SCREENS
THE BUSINESS IMPACT OF DIGITAL VIDEO
Senior Director of Product Management, Advertising Solutions
Adobe Systems Inc.
Global Media Director
Campbell Soup Company
THE COMMERCIAL SLATE: SAVING TIME & MONEY FOR MARKETERS, AGENCIES AND MEDIA
ARBY'S: OLD FASHIONED TELEVISION & ONLINE VIDEO - A WINNING COMBINATION
|12:30pm||Luncheon sponsored by Google
Tara Walpert Levy
Director, Ads Marketing
A Grammy and Emmy award winning artist with more than 25 sterling years and global record sales in excess of 30 million, Cyndi Lauper has proven that she has the heart and soul to keep her legion of fans compelled by her every creative move. 2012 will be another amazing period for this career artist as Lauper continues to promote her new DVD From Memphis with Love, is expected to release her autobiography through Simon & Schuster, will launch her own reality show in partnership with Mark Burnett Productions, is completing work writing the music for the Broadway show "Kinky Boots," and continues her philanthropic work through her foundation, the True Colors Fund.
THE PROMISE OF ITV
Edward C. Gold
THE FUTURE OF TELEVISION AND VIDEO ADVERTISING
Vice President, Research Director
Forrester Research, Inc.
|5:00pm||General Session Adjournment
SOLD OUT - Cross-Platform Video Measurement Summit
Wednesday, February 15, 2012
Time Life Auditorium
Join the Association of National Advertisers, the American Association of Advertising Agencies, the Advertising Research Foundation and the Coalition for Innovative Media Measurement to examine the industry's cross-platform challenges, highlight areas of innovation and hear dynamic discussions with leading media industry executives as they debate solutions to key cross-platform measurement issues.
Key Takeaways from Attending this Program:
Luncheon sponsored by the Coalition for Innovative Media Measurement
WELCOME FROM INDUSTRY LEADERS
INDUSTRY CALL TO ACTION: COLLABORATION IS THE KEY TO MOVING FORWARD
MARKETING LEADERS SHARE BUSINESS CHALLENGES DRIVING CROSS-PLATFORM MEASUREMENT
Colleen Fahey Rush
TAXI: DOES THE MEDIA INDUSTRY NEED A UPC CODE TO TRACK CONTENT AND ADS ACROSS PLATFORMS?
INNOVATIVE TOOLS TO PLAN, VERIFY AND EVALUATE CROSS-PLATFORM CAMPAIGNS
A. USA TOUCHPOINTS: NEW MULTI-MEDIA PLANNING TOOL
B. FIRST EVER "SINGLE SOURCE" USAGE DATA ON MULTI-SCREEN USERS
C. WHAT ARE THE BEST CROSS-PLATFROM METRICS?
D. CONNECTING MEDIA WITH ROI
|TV "SET-TOP BOX" DATA: INTERESTING INSIGHTS, NEW CURRENCY OR NEW PARADIGM?
Hear both sides of the industry discuss the potential for set-top box data to improve the way that television is planned, bought, sold and evaluated. Updated insights will be featured from industry practitioners from CIMM's recent update on the Landscape and Roadmap for STB Data. Is STB data ready to provide a new currency for either local or national television? Can it be effectively used to match to sales data and other proprietary datasets to improve targeting?
CALLING ALL ROCKET SCIENTISTS: THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT!
|5:00pm||Cocktails and Reception|
Cancellation Policy and Notes
Refunds will be granted, excluding a processing fee of $100, if written request for cancellation is received by email or fax up to 30 calendar days before the conference starting date. You will receive a 60% refund if canceling between 14 and 29 days prior to the conference starting date. No refunds will be granted for any cancellations received less than 13 days of the conference as well as 'No Shows'. Your cancellation notice can be faxed to (646) 708.8113 attention Registration Coordinator or email firstname.lastname@example.org. Phone cancellations are NOT accepted. Hotel room cancellations are to be sent directly to the hotel. Registrations received after January 30, 2012 may not be included in the attendee list.