mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Study%20Finds%20Increased%20Collaboration%20Between%20Marketing%20and%20Finance%20Despite%20Continued%20Dissatisfaction%20With%20Metrics%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fcontent%2Fshow%2Fid%2Fpr-2008-increased-collaboration%0A%0AIn%20their%20efforts%20to%20increase%20brand%20awareness%20and%20drive%20sales%2C%20marketers%20are%20still%20struggling%20to%20create%20accountability%20programs%20that%20effectively%20measure%20the%20impact%20of%20marketing%20efforts%2C%20according%20to%20a%20new%20study%20from%20the%20ANA%20%28Association%20of%20National%20Advertisers%29%20and%20MMA%20%28Marketing%20Management%20Analytics%29.%20Although%20the%20majority%20of%20companies%20with%20a%20marketing%20accountability%20process%20tend%20to%20house%20this%20function%20within%20the%20marketing%20department%2C%20there%20is%20growing%20collaboration%20between%20marketing%20and%20finance.%20The%202008%20ANA%20%2F%20MMA%20Marketing%20Accountability%20Survey%2C%20fielded%20by%20CoActive%20Marketing%2C%20surveyed%20128%20senior-level%20marketers%20in%20May%202008%2C%20following%20similar%20studies%20conducted%20together%20since%202005.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A