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ANA To Participate on FCC Task Force on Childhood Obesity

The Federal Communications Commission announced that the first meeting of its public-private Task Force on 'Media and Childhood Obesity: Today and Tomorrow' will be held on February 14, 2007. The Task Force includes FCC Chairman Kevin Martin and Commissioners Deborah Taylor Tate and Michael Copps, along with Senators Sam Brownback (R-KS) and Tom Harkin (D-IA).

It also includes representatives from industry such as the Grocery Manufacturers of America (GMA), Viacom, and Walt Disney Company, as well as persistent industry critics such as the American Psychological Association (APA), American Academy of Pediatrics (AAP), and Children Now. Some of these groups have taken strong positions on food advertising and advertising to children.

The goal of the task force is to provide a forum of public and private sectors to jointly examine the impact of the media on childhood obesity rates and collaborate on voluntary recommendations to address the obesity problem. It plans to hold a number of meetings throughout 2007 and will issue a final report.

If you have any questions, please contact Dan Jaffe at 202-296-2359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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