ANA To Participate on FCC Task Force on Childhood Obesity
The Federal Communications Commission announced that the first meeting of its public-private Task Force on 'Media and Childhood Obesity: Today and Tomorrow' will be held on February 14, 2007. The Task Force includes FCC Chairman Kevin Martin and Commissioners Deborah Taylor Tate and Michael Copps, along with Senators Sam Brownback (R-KS) and Tom Harkin (D-IA).
It also includes representatives from industry such as the Grocery Manufacturers of America (GMA), Viacom, and Walt Disney Company, as well as persistent industry critics such as the American Psychological Association (APA), American Academy of Pediatrics (AAP), and Children Now. Some of these groups have taken strong positions on food advertising and advertising to children.
The goal of the task force is to provide a forum of public and private sectors to jointly examine the impact of the media on childhood obesity rates and collaborate on voluntary recommendations to address the obesity problem. It plans to hold a number of meetings throughout 2007 and will issue a final report.
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