FTC to Host Forum on Online Behavioral Advertising

The Federal Trade Commission (FTC) will host a two-day Town Hall meeting to examine privacy issues and online behavioral advertising - the practice of tracking consumers' activities online in order to target advertising to them. The meeting will be held November 1-2, 2007 at the FTC Conference Center at 601 New Jersey Avenue, NW, Washington, D.C.

The Commission will finalize topics and panelists in the next several weeks. The deadline for filing written comments for the event is October 19.

ANA has worked closely with our member companies and other industry groups over the years to preserve the ability of marketers to collect and use consumer information in a responsible manner that protects the privacy rights of consumers.

If you have any questions, comments, or suggestions for ANA input for the FTC forum or consumer privacy issues in general, please contact Dan Jaffe (djaffe@ana.net) in ANA's Washington, D.C. office at 202.296.1883.