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ANA, Eleven Other Industry Groups File Comments on FTC Behavioral Advertising Principles

ANA, along with eleven other trade associations, has filed comments today on the Federal Trade Commission's proposed self-regulatory principles for online behavioral advertising.   

Our joint comments discuss the tremendous benefits provided to consumers by behavioral advertising and the potential limitations of some of the FTC's proposed guidelines.  Instead, we argue that existing self-regulation and leading business practices are the best way to protect the public without limiting consumer choice. 

You can read more on this issue at Dan Jaffe's Regulatory Rumblings blog.

If you have any questions, you can reach Dan Jaffe at 202-296-2359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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