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FCC Commissioner Adelstein Outlines Broad Agenda to Protect Children from "Inappropriate" Media Content

At a wide-ranging speech to the Media Institute on Tuesday, FCC Commissioner Jonathan Adelstein outlined a broad range of steps he believes the government should take to "protect children in the digital age."  The speech was entitled: "Stuck in the Mud: Time to Move an Agenda to Protect America's Children" and Adelstein argued that too many parents are "frustrated by a seemingly relentless march of coarse material that is too violent, too sexual, too commercial or too unhealthy for their children."

Commissioner Adelstein laid out a broad range of proposals and urged the Federal Communications Commission (FCC) to take several specific steps, including:

ANA has always supported private-sector, technological tools to empower parents to control the content of the media their children view.  We have also worked closely with the media and entertainment community for a decade to help promote family friendly TV programming through the Family Friendly Programming Forum

However, we have serious concerns about several of the proposals of Commissioner Adelstein, which would raise serious First amendment issues and significant policy concerns if imposed by the government.  We will continue to closely monitor developments in this area.

If you have any questions about this matter, please contact Dan Jaffe (djaffe@ana.net) or Keith Scarborough (kscarborough@ana.net) in ANA's Washington, DC office at (202) 296-1883.

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ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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