Advocacy Groups Respond to Associations Letter to FCC on Product Placement

On June 19th, 23 advocacy groups sent a letter to the Federal Communications Commission urging that it conduct a Notice of Proposed Rulemaking (NPRM) on product placement. 

ANA and our sister trade associations sent a letter in December urging that the Commission instead conduct a Notice of Inquiry (NOI).  An NOI provides an opportunity to carry out a balanced investigation of an issue in order to determine whether or not a rulemaking would be warranted.  At a speech at the Media Institute just last week, however, Commissioner Jonathan Adelstein indicated that there were already three votes on the commission for a NPRM. 

The commission's next meeting will be held sometime in July, and this issue will most likely be on the agenda. 

If you have any questions, you can reach Dan Jaffe at 202-296-2359 or at