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Advocacy Groups Respond to Associations Letter to FCC on Product Placement

On June 19th, 23 advocacy groups sent a letter to the Federal Communications Commission urging that it conduct a Notice of Proposed Rulemaking (NPRM) on product placement. 

ANA and our sister trade associations sent a letter in December urging that the Commission instead conduct a Notice of Inquiry (NOI).  An NOI provides an opportunity to carry out a balanced investigation of an issue in order to determine whether or not a rulemaking would be warranted.  At a speech at the Media Institute just last week, however, Commissioner Jonathan Adelstein indicated that there were already three votes on the commission for a NPRM. 

The commission's next meeting will be held sometime in July, and this issue will most likely be on the agenda. 

If you have any questions, you can reach Dan Jaffe at 202-296-2359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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