FCC Issues Notice on Product Placement Issues
The Federal Communications Commission (FCC) has adopted a long-awaited Notice of Inquiry and Notice of Proposed Rulemaking (NOI/NPRM) on product placement in television programming. The full text of the Notice is available at the Commission's website.
The Notice asks a broad range of questions regarding the adequacy of current disclosures for product placement and seeks comment on whether there should be further regulation of product placement in children's programming. The Commission also seeks comment on a proposed rule change that would require disclosures to have lettering of a specific size and to air for a particular amount of time during a program.
ANA and our sister associations filed comments with the FCC last December, urging the Commission to adopt an NOI rather than a NPRM.
Comments on the notice will be due 60 days after publication in the Federal Register. We will be filing comments on this notice and we need your input on this matter.
Please contact Dan Jaffe (firstname.lastname@example.org) or Keith Scarborough (email@example.com) in ANA's Washington, DC office at (202) 296-1883 with your analysis of the new FCC notice on product placement.
ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers. The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.
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Alliance for Family Entertainment
The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..
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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.
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