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CPSC Bill Passes Congress

ANA, Industry Groups Worked for Changes in Final Version

The Consumer Product Safety Improvement Act of 2008 passed the U.S. Senate last Thursday on a vote of 89-3.  This followed the vote in the U.S. House of Representatives on Wednesday, which approved the bill on a vote of 424-1.  It now moves on to President Bush for his signature.

The bill greatly increases the resources at the disposal of the Consumer Product Safety Commission for product safety.  Earlier versions of the bill contained provisions mandating extensive warning requirements for advertising (including both print and online) for toy and game ads that were highly restrictive and onerous.  Based on input from ANA and other interested groups, the version of the bill that passed Congress allows the CPSC to conduct a rulemaking within 90 days on this issue, allowing it some flexibility to determine the best approach to provide this information.  

If you have any questions, you can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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