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CPSC Asks for Comment on Final Ad Rules

The Consumer Product Safety Commission (CPSC) has asked for comment on its new rules for warnings in internet and catalog advertisements that it has formulated as a result of H.R. 4040, the Consumer Product Safety Improvement Act. 

The rules require that advertisements that provide a direct means of purchase carry the same warnings as the packaging for toys that pose a choking hazard in children 3 years of age or younger.   The Commission has asked for input into a number of areas relating to the placement of the warnings and the impact on business.  We are considering filing and would appreciate your input on this issue.

If you have any questions, you can contact Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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