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ANA Files Comments with ICANN on Top Level Domain Issue

We have filed comments with the International Corporation for Assigned Names and Numbers (ICANN) regarding its proposal to increase dramatically the number of generic top level domains (the word to the right of the dot, such as .com or .org) that are available to the public.

Our comments argue that such a move raises significant questions that deserve careful further investigation.  We contend it would be premature to take this action without a much more thorough risk/benefit analysis.  We note that the proposal could impose major cost on advertisers in order to protect their brands and guard against brand infringement.  Anyone would be able to apply for a top level domain, meaning companies would have to expend large sums of money in guarding against dilution of their brands. 

In putting together this material, we had the assistance of John L. Hines, Jr., a partner at Reed Smith.

If you have any questions, please feel free contact Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.


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ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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