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Possible Ad Tax Fight in Florida Legislature

The advertising community may be facing another ad tax battle in the Florida Legislature.

The legislature convened yesterday for its regular 60-day session and like many states, Florida faces serious budget pressures.  The House Finance and Tax Council will be holding a series of meetings to discuss the possible repeal of a number of current sales tax exemptions.  Last Friday, the Chair of the Council, Representative Ellyn Bogdanoff, released a list of 51 exemptions to be discussed, including the exemption for "certain advertising services."

We are working with member companies and other industry groups to get more information and respond to this threat.  We will keep you informed about further developments.

If you have any information about this matter, please contact Keith Scarborough, Senior Vice President for Government Relations in ANA's Washington, DC office at kscarborough@ana.net or 202-296-1883.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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