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ANA Joins Coalition Letter to New York Legislature Opposing Bill to Restrict Behavioral Advertising

ANA, along with a coalition of advertisers and Internet service providers has again urged members of the New York State Legislature to reject legislation that would impose serious new state-specific restrictions on online behavioral advertising.  The bill (A1393), sponsored by Assemblyman Richard Brodsky (D-Westchester), would subject all Internet advertising, wherever it originates, to a narrow and rigid set of notice, choice and security rules dealing primarily with the collection and use of non-personally identifiable information (non-PII). 

We believe that online behavioral advertising makes it possible for consumers to see the right ad at the right time for the right product and allows marketers to better target their messages.  Limiting it would hamper technological advances in ad delivery and increase costs to consumers in difficult economic times.  It could also force companies to charge for online services currently supported by advertising.  Additionally, this bill raises serious constitutional issues by burdening interstate commerce.  It could encourage other states to act, leading to a patchwork of inconsistent state laws on the collection and use of non-PII. 

We are following similar legislation that has been introduced in Massachusetts as well.

If you have any questions, you can contact Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.

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