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Threat to Ad Deductibility Grows

New York Congressman Charles Rangel, the Chairman of the House Ways and Means Committee, the tax-writing committee, has indicated in an article in Congressional Quarterly that he would support limits on the deductibility of marketing costs for prescription drugs.  This comes after earlier news that the Senate Finance Committee is seriously considering taxing advertising in order to raise revenue to finance health care reform. 

That makes it even more critical that we defeat any attack on the deductibility of marketing costs in the Senate Finance Committee.

As soon as you can, please contact Senator Max Baucus, the Chairman, and all other members of the Senate Finance Committee to express your strong opposition to any restriction on the deductibility of marketing costs for prescription drug products.  Contact information for those members is available at /advocacy/getfile/15251

This is a critical bottom line issue for all marketers of all products and services.  Please act now to save the tax deduction for marketing costs for your company!

If you have any questions about this matter, please contact Dan Jaffe (djaffe@ana.net) or Keith Scarborough (kscarborough@ana.net) in ANA's Washington, DC office at (202) 296-1883.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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