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FTC To Hold Roundtable on Consumer Privacy, Seeks Comment from Public

Last week, the Federal Trade Commission announced that it will conduct a series of day-long public roundtables on the collection and use of consumer data and the challenges to consumer privacy posed by 21st century technology.  The FTC states the goal of the roundtables as an attempt to find a balance between consumer protection and while supporting beneficial uses of information and encouraging technological innovation.  The first roundtable will be held on December 7, 2009 in Washington, DC.  Other roundtables will be held later in 2010, including one on the west coast. 

In advance of the December roundtable, the FTC is seeking written comments or original research on three questions on issues relating to the risks and benefits of consumer data collection, consumer expectations, and the effectiveness of self-regulation.  These questions can be viewed in full here.  

It has asked for comments to be filed by November 6, 2009 for consideration in advance of the first roundtable.  Also, those wishing to participate as a panelist must contact the FTC by October 30, 2009. 

ANA plans to submit a filing to the FTC.  We will discuss our activities in this area in the past year, including the development of our self-regulatory principles for online behavioral advertising.  You can read more about these principles here

If you have any other suggestions as to what we should be saying to the FTC, or any questions about the roundtable, you can contact Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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SAG/AFTRA

ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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