Maine Children's Privacy Law to be Revisited

We have learned that the Joint Standing Committee on the Judiciary in the Maine Legislature will be meeting next month to consider changes to the "Act to Prevent Predatory Marketing Practices Against Minors."  That law, passed earlier this year, severely restricts the collection, transfer and use of "personal information" or "health-related information" from minors.  The Maine Attorney General has publicly committed not to enforce the law, which took effect on September 12th.  ANA provided financial support for a lawsuit in federal court which challenged the law on First Amendment and dormant commerce clause grounds.  Although the federal court stopped short of granting a preliminary injunction, it sent a clear message that any private cause of action under the new law could suffer from "constitutional infirmities."

We are very hopeful that the meetings next month will give the business community an opportunity to work with the Attorney General, the bill's sponsor and others in the Maine Legislature to resolve the serious defects with the legislation.  We will provide you with more information about possible legislative options as they are developed.

If you have any questions about the Maine law, please contact Dan Jaffe ( or Keith Scarborough ( in ANA's Washington, DC office at (202) 296-1883.