FDA Announces Hearings on Promotion Using the Internet and Social Media
The Food and Drug Administration (FDA) has announced a public hearing to discuss issues related to the promotion of prescription drug products and medical devices using the Internet and various social media tools. The hearing will be held on November 12 and 13 at the National Transportation Safety Board Conference Center, 429 L'Enfant Plaza, SW, Washington, DC. Participants must register by October 9th.
The Federal Register notice asks several questions about the use of the Internet and social media tools such as blogs, podcasts, and social networks to promote regulated products.
ANA has been actively working for over a decade to protect the ability of pharmaceutical and device marketers to communicate with consumers. We would greatly appreciate your input on the various issues raised by this public hearing.
If you have any questions about this matter, please contact Dan Jaffe (firstname.lastname@example.org) or Keith Scarborough (email@example.com) in ANA's Washington, DC office at (202) 296-1883.
ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers. The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.
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ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced.
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Alliance for Family Entertainment
The ANA Alliance for Family Entertainment is a group of major national advertisers, supported by the Association of National Advertisers dedicated to finding, nurturing, developing and supporting family friendly programming.
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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.
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