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FCC NOI Asks for Input on Advertising to Children

The FCC has released a Notice of Inquiry (NOI) entitled "Empowering Parents and Protecting Children in an Evolving Media Landscape." This NOI was expected ever since the FCC sent its report to Congress as required under the Child Safe Viewing Act of 2007, which indicated its disappointment in the research it received into how children are being protected from "objectionable" content.  In this NOI, the FCC has asked for comment on a sweeping range of issues.  The issues under discussion include:

Some of the FCC's questions go so far as to presume the answers, such as the prevalence of "exploitative advertising" directed towards children.  ANA plans on filing comments with the FCC and is looking for input and data on these questions from our members.  Comments and questions should be sent to Dan Jaffe in ANA's Washington office at djaffe@ana.net

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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