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Proposed Standards for Food Marketing to Children Released at FTC Forum by Four Agency Working Group

ANA Testifies at  Forum on Advertising to Children and the First Amendment

Today, ANA took part in the FTC's Public Forum on "Sizing Up Food Marketing and Childhood Obesity."  Our statement argues that we can solve the challenge of obesity without supersizing censorship or downsizing First Amendment protections.   More on our statement can be read at Dan Jaffe's Regulatory Rumblings blog.

During a progress report on the four agency working group on food marketing to children set up in the 2009 Omnibus bill, proposed standards for food marketing to children from 2 to 17 were released.  

We would appreciate any input our members have on how these standards will affect their company's marketing.  You can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net with any comments or questions.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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