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Sen. Begich Plans to Offer Amendment to Health Care Bill to Eliminate Ad Deduction

We have learned from several lobbying sources that Senator Mark Begich (D-AK) plans to offer his legislation (S. 2842) which would deny the deduction for direct-to-consumer advertising expenses as an amendment to the health care bill. 

We need your immediate assistance in helping to defeat this proposal.

While the current target is the pharmaceutical industry, this proposal raises very serious threats for the deductibility of marketing costs for all other products and services.  Coupled with recent legislation concerning the deductibility for certain categories of food advertising, it is clear that no industry's ad deduction is safe. 

We need your help in contacting Senators and convincing them that this amendment is a bad idea.  It is critical that you make these contacts immediately as this has the potential to move quickly.   You can find some talking points to use in your contacts here and a list of Senate contacts here

We have also sent a letter up to the entire Senate.

If you have any questions about this matter, please contact Dan Jaffe (djaffe@ana.net) or Keith Scarborough (kscarborough@ana.net) in ANA's Washington, DC office at (202) 296-1883.  Please let us know of any feedback you get from these contacts.

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ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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