FCC Agrees to ANA Request for Extension for Comments on NOI

The FCC has granted the request for an extension filed by ANA, along with the 4A's, AAF, DMA, IAB, and PMA, in the Notice of Inquiry (NOI) on Empowering Parents and Protecting Children in an Evolving Media Landscape.  The FCC took into account the argument made in our letter that the multiple issues posed by the NOI would require significant research, and with the holiday season falling in the middle of the comment period, all parties would be better served by an extension.  A similar request for extension was filed by the Children's Advertising Review Unit and the Children's Food and Beverage Advertising Initiative.     

Comments are now due on February 24, 2010 and reply comments are due on March 26, 2010.  ANA is working with Bob Corn-Revere of Davis Wright Tremaine on comments. 

If you have any questions, you can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.